Archive for the ‘Random’ Category

First off, here’s one video and two ads that I think are amazing:

Secondly, Obama Campaign Aside (Thanks Ken), I Have Some Advice For Reluctant, Hesitant, Ignorant, Brands: & The Rest Of The Universe (Marketers Take Note)

Dear Universe: Email Marketing Is DEAD. D-E-A-D DEAD. Eaten By Worms & Resorbed Into The Internet From Whence It Came. Accept It!!!!

When’s the last time you received an email from a store and that actually motivated you to get off your ass and go to the outlet or even spend money on their website. Social Media has slain the Monster of Direct Email Marketing. Not That It Doesn’t Have It’s Spammy Counterparts – Auto-DMs, Facebook Messages From Branded Fan Pages…etc.

Here’s how it’s going to work – You Exist. Online. As Long As I’m AWARE of where you exist (which is another matter altogether), rest assured, if i want to be updated on your company news, I’ll opt it by subscribing to your twitter feed, read your blog, or fan you on Facebook. And then I’ll visit you when I decide. Not the other way around. End Of Story. Disagree with me all you want, it won’t make you any righter.  And if it’s not clear that this is the future you’re resisting, just give it a few months.

Brands that don’t embrace Social Media as a way to reach their goals (no, you don’t have to give up) will fail. The purpose of, and results once generated by, email marketing, can still be accomplished – Except now through this new and scary interface call the interwebs. Traditional BROADCAST Advertising still has it’s place. But Email just isn’t one of those. In My Mind, and I’m sure I’m not the only one who thinks this way -  An Email from McDonald or Starbucks or  The Gap (I haven’t thankfully, I’m just arbitrarily choosing widely recognized brands for argument’s sake) is equivolent to the spam I receive about Acai Berry Weight Loss, Penis Enlargement Pills, And Cheap Watches – Garbage.

And I’m being nicer than I should – I’m 24, I’ve seen successful email marketing. But try emailing a 15 year old & they’ll laugh at you. That’s not how people engage brands anymore. Truth. Statistics be damned.

On a less frustrated note, here are some awesome reads you should definitely check out:

Times’ David Pogue blurs journalism lines

Death by Social Media

Social Media Marketing Strategy

Six Reasons Companies Are Still Scared of Social Media

Three Top Ways to Damage Your Brand With Social Media

Firing housekeepers creates PR mess for Hyatt

Have A Fantastical Weekend

Emotions

Or Illusions?

Mere Delusions?

Rationalizing Irrationality of the I’s Mind.

Faults Excused & Faulty Thinking Thoughts Confused.

I think it speaks for itself.

Public Relations Robot from The Landline on Vimeo.

Courtesy of Tech Affect
And Sandra Fathi

Yesterday I Wrote About The Shelf Life of Commericals & Ads…Today, It’s Celebrities.

Spencer Pratt, The Guy With The Creepy Flesh Colored Beard (Per Joel McHale & The Soup) – Is a Tool…Anyone Who’s Ever Watched More Than 3 Seconds Of His Pseudo-Acting Can Attest To His Unwarrented Arrogant, Self-Centered, Egotistical, Ignorant, Douchebagginess Behavior.

But the fact remains, we all know his name. Now he’s taken leave from The Hills to participate on “I’m A Celebrity Get Me Out Of Here”  - which he’s already left & rejoined in the show’s brief  existance.

He’s the guy we love to hate…and he claims that acting like a tool is intentional, it’s for his ‘Bad Boy Brand’ because, and I’m paraphrasing here: “Good Guys Don’t Win Oscars, Villains Do.”

So What do you think?

Ronn Torossian, CEO of 5W Public Relations, Posted This Short Video Explaining Why It Won’t Work Out For The Pratt & His Beard

I Encourage You To Follow Ronn & The 5W Team on Twitter

[Disclosure/Transparency/Disclaimer: I Work At 5W]

On The Other Side – Sasha Halima Posted The 9 Reasons You Don’t Really Hate Speidi and Spencer is an Evil Genius

So What Do you Think? Remember – My Blog is Your Blog – I Value Your Comments More Than My Own Content – Blogs Are Only Social Media If That Engagement Exists…So Please…Share Your Thought(s).

When you walk into an artist’s house, or that of an art lover, for the first time, rest assured you will be privy to a special tour, showcasing the various works on display. And be prepared for speech from this budding dossant as he/she throws out the Artist, Date, Style, Period, Value, etc., of anything and everything mounted on the wall

If you happen to be friends with a sommelier or wine connoisseur, he/she’ll do the same with a trip down to the wine cellar. You won’t remember what year that chardonnay was bottled or in which very special Australian vineyard the grapes for that Shiraz-Merlot mix were grown. White. Red. Done.

And the same goes for everyone’s favorite cigar aficionado who proudly shows off his walk-in humidor and illegal Cuban cigars, no matter how many times you’ve seen it.

I’m not bashing these people or such practices; in fact, they have every right to be proud of their collections and display them to unwilling victims visitors.

Every one of us has something we feel represents an aspect of our respective identities. Something that reflects our interests and personality. Maybe even our entire lives.

Being that today is my birthday, I wanted to tell you all a little about me, but without straying too much from my M.O.

So I thought, “What do I have that accurately sums up my interests & personality?” Answer: My bookshelf.

In this nebulous industry of PR & social media, reading is a must. I have dozens of articles open at any given time, each tab slowing down my computer. I can barely make it halfway through one story before another headline or link catches my eye – a problem I was able to keep in check prior to my twitter addiction which has since run rampant.

Keeping up with current events, industry practices, & emerging media trends can be exhausting. Articles effectively cater to our need for short bursts of relevant, timely, information. But occasionally, I enjoy a good book. I don’t have a kindle yet, so I can’t pontificate on how that will impact my “Bookshelf Theory” but at this point, I take pride in displaying my reading material, for the sole reason that I feel like I’m displaying a part of myself – each title articulating another aspect of my individuality. And I suspect I’m not the only one.

It’s not about bragging – “ooh look what I’ve read” – it’s more about showcasing our identity as it can be summed up in titles.

This morning, as I mulled over this concept with some fellow twitterers/bloggers/writers, David Holliday remarked “My bookshelf would show that I have too many interests to be good at any one of them :-)”

I think this is true many of us, myself included. I’ve amassed quite a collection over the years, spanning Robin Cook’s medical thrillers to Harlan Coban’s twisted mysteries, though I’ve only ventured into the world of creative nonfiction, my favorite genre, relatively recently (since college). So, for those of you who are interested, I’m sharing a few of my favorite books (and for some – why I enjoy them), in part hoping that you learn something about me, but more so that you might read them and learn something about yourself.

Before I go ahead and expose my shelf (*snicker*) I’d like to encourage you to do something similar. Not the annoying and irrelevant Facebook style ’25 random things about me,’ but something that lets your readers in on a part of your life otherwise unseen. Be it art, videos, commercials, books, movies, anything that you feel accurately reflects your personality.

Here’s my Bookshelf. What’s on yours?

My Bookshelf

This book opens the discussion of memetics. A must read for anyone in the advertising, marketing, PR, or social media realm, the book explores and attempts to explain culturally viral phenomena – why we are subject to their influence and how understanding the mechanism by which they operate can help us develop a cognizance of, and eventually a resistance to, these ‘mind viruses.’

Rob Walker – Author of the New York Times Magazine’s Consumed column discusses what he calls murketing, consumer behavior, top-down vs. bottom-up branding, and how our purchases reflect who we are.

I’ll be honest, I’ve picked this book up more times than I can count, but I think its cursed because I keep getting sidetracked, putting it down for a few months, and having to restart the whole thing. What I’ve read so far is amazing and insightful. Anthropology, psychology, evolution and more. The title alone drew me in – even an attempt to answer that question amazes me.

  • Blink – Malcolm Gladwell

Another one who needs no introduction. This is far and wide my favorite of Gladwell’s books to date.

Brilliant Book.  Written entirely in online forum posts. I can only assume a twitter version isn’t too far away.

  • The First Idea – Stanley I. Greenspan, M.D. & Stuart G. Shanker, D. Phil

        The Best Book I’ve Read In A while – In Search of Time explores time from every possible perspective, historical, anthropological, religious, and of course scientific. To paraphrase a quote from the book – You think you know what time is, until someone asks you to explain it.

          These were the only books I actually enjoyed, of all the ‘assigned reading’ in high school. I hated any coming of age novels – the ones in which we were supposed to relate to the protagonist (A Separate Peace, Catcher in the Rye…etc. I HATED Holden Caulfield) not to mention a Tale of Two Cities, The Great Gatsby and those other alleged ‘classics.’ Maybe it was that they were forced on me and being the contrarian, I despised them in my anti-establishmenty ways, maybe it’s because these authors got paid by the word and consequently spaced out any interesting narrative with a gazzilion pages of gibberish.

          But I digress. Lord of the Flies was my first real foray into philosophy. How might men live in the absence of the constraints civilization & societal norms? Lord of the Flies forced me to question the luxuries which we take for granted, not material possessions, but the luxuries of rule and authority and the direction and guidance they entail.

          Of Mice and men was a powerful narrative, fiction, sure, but powerful nonetheless. It probably didn’t hurt matters when, upon completing the novel, I made the connection to the old Looney Toons Era Line “Which way did he go George…Which way did he go?” (for those of you who get that, great, if not, youtube that shit now!)

          As for Bartleby, the first erudite, semi-coherent, paper I’ve ever written in which I successfully articulated at least some of what I intended to, was when we read this Melville short in AP English.

          So now it’s your turn, share – music, movies, books, art, beer? Show us your bookshelf!