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Guest Post By Amanda Fontaine – @afontaine16
Social media is new and it can be scary to some people, especially to those working within larger organizations where everything must be tightly controlled. Below are some of the stupidest arguments I heard against starting a social media program.
1. Our competitors don’t have a Facebook page.
Now, do you wait until your competitor comes out with a cutting edge product before your launch your own? No! You need to beat your competitors out of the gate and prove what a dynamic business you are.
2. Our customers don’t care about social media.
How do you know? Granted, some of your customers might not care about social media, but a simple search will most likely reveal a lot of them do. Using social media tools like Twitter, Facebook and YouTube, which are all free by the way, to generate interesting content they can’t get anywhere else will make most people care about your social media program.
3. We need to control our message very closely and if we participate we will lose control.
The answer is bordering on cliché but you never had control of your message. I bet the gist of your message is that your product or service is the best thing since sliced bread. Guess what, every company says that and if all you care about is “talking at” your customer and putting out carefully crafted marketing speak you are missing a huge opportunity.
4. I’m afraid of negative criticism.
If you have a dissatisfied customer they are sharing their distaste for your product or service whether you are involved in social media or not. Taking advantage of all the free tools available to monitor discussion about your company or products allows you to identify anything negative quickly and rectify it before it grows exponentially.
5. I don’t think we should be doing anything groundbreaking. Let’s stick to what we know, print advertising and press releases.
I didn’t make this up. This was actually said by someone and I have no response to it. Stick to what you know while everyone else passes you by. Doesn’t make much sense does it?
I’m sure there are a lot more stupid reasons people do not want to engage in social media, but remember, if you hear any of these they come out of fear. Don’t give up! Keep pushing for it. Start small and with a specific measurable goal and see what happens from there. Keep track of companies who are making a big splash in social media and share it with your team with examples of what your company could do to get the same effect. It’s worth the effort!
Amanda Is A PR/Marketing Specialist in the Greater Boston Area. She’s a Fan of Social Media, PR, and Marketing Strategies that Make Sense.