Archive for the ‘Recommendations’ Category

I’ve always been a fan of Hootsuite. I’ve been touting them as the best Twitter client while everyone else was clamoring over seesmic and tweetdeck. Well folks, this is why:

Hootsuite upgraded to HTML 5 not too long ago, an impressive move on it’s own. Today, they astound their users yet again with another update, this time focusing on improving the quality of content through the institution of additional filter systems, along with a new Social CRM features.

The filter system is incredibly easy to use, and allows us to further refine the content that floods our streams every day. For power users and professional social media folk, like myself, following 5000 people is a daunting task. Tools like this allow users search within their pre-established columns and tabs, either by Klout Score (Influence) or by keyword.

This functionality has been lacking from twitter and 3rd party clients. I’m shocked it took so long for someone to do this the right way, but I’m not in the least bit surprised it was Hootsuite.

Add to that the additional “Insights” that appear in a new tab within the pop-up profile boxes, integrations with “Zendesk for customer service, and you’ve got the makings of a twitter app/client to destroy all others as the premier package for personal and professional use.

I’m not sure how many of you took the survey (using User Voice, an awesome crowdsourcing tool if you haven’t seen it). I did, and I’m glad to see that a lot of the user feedback and ideas are incorporated into this evolving product. H00t H00t.

This also just happens to be a brilliant way for Hootsuite to build buzz just prior to the imminent Paid Premium Service launch.

Here are the basics, excerpted from the press release.

Filter by Influence

Drill down into your network by filtering columns by influence score. Sorting by Klout’s algorithmically-produced score allows you to learn which followers and contacts enjoy the widest reach. Ideal for quickly identifying campaign candidates or response priority.

Filter by Keyword

Too many messages to sort through? No problem. Filter your columns on-the-fly by keyword. Type in your desired word to remove the extraneous updates and focus on what’s on your mind. Ideal for tracking topics and prospecting for clients.

Follower Insights

Get to know your network with the knowledge behind the “Insights” tab . Learn where your contacts Hang-out online including publicly available links to social profiles, a collection of images, even occupations and title — all in one view

Hoot to Zendesk Support

Where does social networking end and tech support begin? It doesn’t matter since Twitter updates can now become track-able tickets directly in the popular help desk app, Zendesk . This integration helps streamline your customer service and ensure quality responses.

Organization View

Since HootSuite released Team Collaboration tools, many users have added extensive networks. Now managing your colleagues is easier thanks to a new view which shows your contacts on each network, along with a simple way to add more team members.

To get started, click the Owl, choose Settings, then My Organizations to tune-up your teams.

From enterprises to start-ups, HootSuite is pleased to help businesses and organizations reach out to spread messages, monitor conversations and track results.

As you may know, we’re excited about releasing paid plans in the coming weeks. Keep in mind, HootSuite will remain free for an estimated 95% of users based on current usage patterns. Meanwhile, premium users will enjoy access to extra features, high limits and prioritized support.

We’ll release details in the coming weeks but to preview, the paid plans will offer:

* Unlimited social networks
* Unlimited RSS feeds
* Team members on social networks
* Advanced analytics & reports
* Expedited support


There are Sooooo many twitter apps and clients out there, including, but not limited to, Seesmic (Desktop & Web), TweetDeck, iTweet, Mixero, not to mention all the mobile apps like Ubertwitter, Twitterberry and the plethora iPhone apps…it would be nearly impossible to review them all (though Mashable & TechCrunch usually do a nice job of covering most of the worthy ones as the debut or update their service).

Anyhoo – I happen to have a particular interest in which Twitter App/Client is best suited for professional use – and I suspect many of you do, as well. Whether you’re in customer service, branding, marketing, PR, or advertising, there are certain tools that make a twitter client better suited for professional, rather than personal, use.

When Twitter was more for personal communication, networking, etc., I was partial to Mixero for my Desktop/Adobe Air platform and iTweet for my web based service. But that’s changed now that my uses for Twitter have evolved beyond simple chatter. In short, I’ve found Hootsuite to be the best for 3 reasons – metrics, multiple account management, and it’s browser-based.

I’ve included a short review of functions and features, as well as additional features I’d like to see added. But suffice it to say, between Hootsuite’s accurate and easy to read metrics and graphs on links and clickthroughs, the ability to create custom user groups, and the multiple account/use/profile option, it is really a wonderfully designed service and well suited to employ from a professional standpoint.

User Groups

User Groups


  • The search-column function allows for continuous monitoring of brand mentions
  • The customizable user groups and tabs have allowed me to build my own personal interface – with one tab dedicated to news outlets and separated by topic and another for reporters, journalists, and bloggers, separated by beat and outlet.
  • The multiple users and profile option lets people you work together with your client, or your counterpart, in-house – you can train them, show them how to use the service.
    • With the ability to teach clients basics and the best tactics and strategies, you can build up the account and hand it over to the client for full-time use and interaction, while you continue to oversee the operation.
  • The statistics, metrics, and graphs on links and clicks – Clients will never stop asking you to show them the ROI of the time, money, and effort they’ll expend on anything, especially in the realm of social media. What better way than to show them how many people clicked on a link they tweeted with all the graphs and stats at your fingertips?

Features I’d Like To See In HootSuite

  1. Enter/Return Key Tweets.
  2. View List of Following/Followers.
  4. Tags or Labels on Users/Tweets Already In Groups as the tweets appear in your stream (So you know not to add them to another group!).
  5. The Ability to Drag Users into Groups/Columns/Tabs.
  6. The Ability to Drag Columns to Different Tabs.
  7. An “Is This Person Following Me” Feature – As Seen in
  8. The Ability To Send or Share Your Customized User Groups with other Hootsuiters
  9. A REPLY ALL option to conversations/tweets with multiple participants
  10. Integrated Twit-Picture/Twit-Video Service
  11. The ability to search for keywords or topics just within the people I’m following
  13. A “You’ve Got A New Follower” Announcement Message…preferable with a pleasant accompanying sound effect.

Features That Make HootSuite the Perfect Twitter Client For Professional Use

  1. The Ability To Create Customized User Groups.
  2. The Ability To Build Customized Tabs & Categories.
  3. The Tweet Later Feature.
  4. The Built in URL Shortener with AMAZING Stats & Tracking!
  5. The Multiple Users/Accounts/Profiles.
  6. The Option to save ANY search as its own column.
  7. You Never Seem To Run Out Of APIs or Refreshes.
  8. As a Browser Based App – it’s easier on the old motherboard and overloaded server than a Desktop client.

Stats & Metrics - Click-Throughs

Stats & Metrics - Click-Throughs

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    Today’s Top Posts and Articles – Everything Social Media, PR, Advertising, Marketing, Branding, Twitter, Internet, Media & TV.

    If you have any other articles or posts you think should be on the list – email me or @/DM me on Twitter.


    Beer Sales Sputter During Key Fourth of July Holiday – AdAge

    ‘Family Guy’ abortion episode unlikely to air on Fox – Life Feed

    Deloitte network melds expertise, social affinities – Ragan Report

    Could this be the end of electric power cords? – Los Angeles Times

    Facebook Makes Baby Steps Towards Its Twitter-Like ‘Follow’ Feature – TechCrunch

    Three words every PR pro should ban – PR Daily

    Lab Watches Web Surfers to See Which Ads Work – New York Times

    AOL Webisodes Put Kids in Space – AdWeek

    HOW TO: Build Your Personal Brand on LinkedIn – Mashable

    CNN’s iReport Vandalized Again With False Report Claiming CEO’s Death, Coke Binge – Business Insider

    It Doesn’t Matter if the Client is Ready for Social Media – PR Squared

    Grifters defraud artists in twist on ‘Nigerian scam – Portland Press Herald

    Facebook loses sizzle for Martha Stewart – CNET

    5 More Things You Do To Get Business On Twitter – TwiTip

    Top 10 Tasteless Ads – Time

    NPR’s Digital Makeover: Can the mainstream media learn anything from National Public Radio’s new look and business plan? – Newsweek

    You Know You Have a Communication Problem When… – Little Pink Book

    Q&A: Probing the Amazon-Zappos Deal – BrandWeek

    Social entrepreneur finds money-making power of Crowdsourcing – Chicago Tribune

    Use Your iPhone to Track your Happiness – Fast Company

    105 Twitter Applications for PR Professionals – Everything PR

    Is ‘kick-ass’ appropriate for a press release? – AdFreak

    Yahoo Refines Image Search to Trump Google – eWeek

    Bing to Power Yahoo Search? – Mashable

    Tappening project takes on the truthiness of bottled-water ads – BrandWeek

    19 Guerrilla Social Media Marketing Secrets – Closing Bigger

    The Future of Twitter – Time

    Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards – PR 2.0

    The 10 New Rules of PR – Jeff Bullas’s Blog

    Tweetmeme accuses of stealing its code – TechCrunch UK

    How to pitch USA Today’s bloggers – PR Daily

    What Social Media Can and Can’t Do for You – Future Now

    73 Ways to Become a Better Writer – Copy Blogger

    LaunchSquad – Best Time To Be In PR – Silicon Vally Watcher

    PayPal Case Study – Social Media Ignorance – Social Media Today brings news to BlackBerry – CNET

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    In Keeping With Tradition – Here Are My Recommended Posts & Articles for This Week (So Far). Enjoy! And Feel Free To Suggest Others in the Comments!

    The Most Interesting Man in the World: How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign (Identity PR)

    Avoid Twitter Disasters (PC Mag)

    The Day Facebook Changed Forever: Messages to Become Public By Default (Read Write Web)

    Dear People Who Game Twitter For Followers: It’s Over (Tremendous News)

    Did Habitat Use Iran Conflict to Attract Twitterers? (AdAge)

    Tim Burton’s Beautiful Reboot of ‘Alice in Wonderland’ (Fast Company)

    Blogging: the long and short of it (Guardian)

    10 Twitter Best Practices for Brands (Mashable)

    Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism (BNET)

    Retweeting: ‘Followers’ look to ‘leaders’ as social networks grow (CNN)

    5 tips for brand marketing on Twitter (Freshbooks)

    A Shameless Defense of Journalism (New York Times)

    When Does a Social Media Policy Go Too Far? Ask the Associated Press (Mashable)

    The Best Kept Secret of Facebook Fan Pages (Social Media Today)

    Social Media Advertising: Does It Work… or Doesn’t It? (Marketing Profs)

    Is augmented reality a mobile killer app? (eConsultancy)

    When Consumers Help, Ads Are Free (New York Times)

    Web TV You’ll Need to Pay to See: Time Warner, Comcast Roll Out “Authentication.” Who Else Is In? (All Things Digital)

    Facebook movie pinning down director, cast (CNET)

    Arrested Development Movie –

    What Bing, Twitter, and Facebook Mean for SEO (WebProNews)

    Wired editor mired in controversy over parallels between book and Wikipedia (Guardian)

    Dear Fast Feeders, Please Keep Your Meat Away From the Ladies (AdAge) [2 Girls 1 Sub All Over Again!]

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    Since I Received So Much Positive Feedback For Posting My Favorite/Recommended Reads of the day…Here Ya Go, Another Set:

    Re-Branding is More Than a Logo Change – Personal Branding Blog

    PR gets short shrift – Vancouver Sun

    Social Media-the new corporate website? – Kristin Maverick

    The Evolution of House Cats – Scientific American

    Why Your Message Fails In Social Media – The Buzz Bin

    Lifestyle PR: Will McDonald’s Win the Coffee Wars with McCafe? – Pierce Mattie PR

    10 News photos that took retouching too far – 10,000 Words

    Bloggers, Brands & the New Publishing Paradigm – PR Mama

    A “Communications Conversation” with Arik Hanson – Mengel’s Musings

    Beware Social Media Marketing Myths – BusinessWeek

    Is Social Media Making Corporate Websites Irrelevant? – Mashable

    Secret of Googlenomics: Data-Fueled Recipe Brews Profitability – Wired

    Top 10 Social Media Stories You Missed This Weekend – Mashable

    Text Messaging Destroying the Thumbs of America’s Youth says New York Times


    Twitter Says No To Advertising Even As Network Expands – Official Wire

    Eight New Twitter Applications to Launch at 140 | The Twitter Conference – PR Web

    The Black Plague of Twitter and How To Be Vaccinated – Socially Creative

    China’s Yuan: The Next Reserve Currency? – BusinessWeek

    The Golden Rule of Online Marketing – Copy Blogger

    Honda Owners Say Brakes Are Made Of Worthlessness – Honda Hasn’t Responded – The Consumerist

    And My Top Post Of The Day Award Goes To…..(Drumroll Please)….

    The Twitter Avatar Roast: 10 Types of Profile Images. – Tremendous News

    So…like many of you other Twitterholics, I keep the site open throughout the day to stay apprised of the industry goingson and other important happenings. Of course, if I were to read every article that looked interesting, I’d never get any work done, so I’ve taken it upon myself to aggregate them, for myself as much as for you, dear readers, so that we may revisit the ones we missed, obviating the need to keep 53 tabs open in one browser (it was chrome, it’s my record to date, and it crashed the computer…no surprise there).

    On that note…have a looksee, enjoy, and feel free to let me know if you think I’m leaving any out!

    Don’t Feed The JournalistsLAF

    Top 5 Reasons B2B PR Practitioners Should Embrace Social Media (Paige HoldenSocially Creative)

    Bringing Balance to Blogging and TweetingAri Herzog

    Twitter Waffles About Why @Replies Were Dumbed DownTechcrunch

    7 Questions Some Brands Are Asking About TwitterJeremiah Owyang

    HarperCollins Wants to Be Your Friend – New York Observer

    The Worst Thing About PRDavid Mullen

    PR Man’s Bhuna BloomerMedia Monkey Blog

    The Journalist’s Guide to Twitter – Mashable

    After Early Hype, Pepsi Goes Slow on Global Rollout of New Logo – Adage

    As Storefronts Become Vacant, Ads Arrive – New York Times

    Mobile Marketing: Is ‘App-vertising’ the Answer? – Adage

    How To Be Better At Media RelationsJosh Sternberg

    Advertising, Social Media SkillsEdward Boches

    Cloudy day: Google, Gmail sucking wind or down; Packets lost in key cities – ZDNET

    RNA world easier to make – Nature

    SEO, Social Media SkillsJason Keith

    10 tips for social media marketers – Ragan

    Adult Attention Disorder: The ‘Splittering’ of Communications – ZDNet

    Donut Hamburger introduced in Japan: The end of the universe is near.

    Lot’s Of Great Articles Today…I’ve Got So Many Tabs Open & It’s Only 9:10…Man I’m Never Going To Get Them All!

    When the Times Wire crackles – New York Times (Neiman Labs)

    With PR on the Rise, Here’s a Refresher Course in the Basics – AdAge

    Chipotle Tells Consumers: Make Your Own – ADWEEK

    Google Talking to New York Times, Washington Post About…Something – All Things D

    PR Isn’t Rocket Science: Shhh I’m Going To Let You In On A Secret – Communications Conversations

    Selling Social Media Isn’t Hard; Implementing It Is – AdAge

    Make Room for the Wide Load Ads – New York Times (Bits)

    Twitter squatters creating brand confusion – Social Media Today

    New Coca Cola Summer Can – Cyana Trend Land

    Using Twitter for the Search – Wall Street Journal

    It’s the worst hotel in the world –and proud of it – National Post

    Google Dreams Come Untrue – Business Insider

    Scamming Twitter Trends: This Needs To Be Fixed – Mashable

    Making News Content Search & Social Media Friendly – Online Marketing Blog

    6 Reasons Why Your Blog Is Your Most Important Social Media Tool – Content Marketing Today

    Chrome on the boob tube as Google pitches browser to masses – Ars Techinca

    Vitamins Found to Curb Exercise Benefits – New York Times

    Out: PR Pros – In: Communications Pros – Flacker

    The Art and Science of Blogger Relations – Updated eBook – PR 2.0

    PR Pros Weigh in on Chevron’s ’60 Minutes’ Offensive – AdAge

    Twitter and ABC Launch a Tweetable News Show – Mashable

    As Storefronts Become Vacant, Ads Arrive – New York Times (Stephanie Clifford)

    Local News Needs PR to Survive: So Stop Releasing and Start Conversing – Bulldog Reporter

    By @Elliotschimel on the official #SMPR Blog

    We just created a hashtag #IAMPR for PR Professional to identify themselves on Twitter. This way we can spot and follow each other. That way we can learn from each other, network and communicate.

    Later today we will post the list of everyone who identified themselves as PR pros on this blog. Stay Tuned.

    Also, we are looking for PR bloggers for our blog roll (see right) and to syndicate content related to PR and social media. Contact us at @Aerocles or @Elliotschimel.