Archive for the ‘Recommended Reading’ Category

Google, come clean on Wi-Fi spying

Twitter to Eliminate Third-Party Ads in User Timelines

Twitter, Customer Service, and Good Brand Management

The Psychology of Web Design

Epicenter Mind Our Tech Business: Inside Foursquare: Checking In Before the Party Started (Part I)

Klout Launches Site Wide Refresh In Bid To Become The Arbiter Of Influence

Shortbord Launches Public Beta: Employs “Enduring Exposure” To Unlock Mystery of Real Time Social Endorsements

Victoria’s Secret Shares the Facebook Like Button a Whole New Way

Twitter To Prohibit Any Third Party To Advertise In-Stream

Papa John’s Recruits Facebook Fans to Create Next Pizza

Simplify Foursquare Checkins with Barcode Scanning Android App

TweetUp Launches “AdSense For Twitter” Product At #TCDisrupt

Zynga And 7-Eleven Strike Branding Deal, 10% Of The U.S. Now Playing FarmVille

Vivaki Predicts $100M Market for Choose-Your-Own-Ad Format

Facebook Shopping Mall Snares a $1.5 Million Investment

Millennial Media: Android Ad Impressions Rise 77 Percent In April, iPhone Sees 8 Percent Drop

Facebook Users’ Phone Numbers Exposed by “Evil” App

Hulu Gets Tricked Into Running On Android 2.2

Twitter’s Most Influential Users [INFOGRAPHIC]

Facebook CEO: We Will Add Simpler Privacy Controls

A Resume Is Not Enough: How to Market Yourself Online


An Inside Look At Facebook Questions, The Next “Killer App” Of Facebook

What Are Mothers In Asia Up To Online?

Why Google’s Android Could Rule Connected Cars

DST’s Yuri Milner: Facebook Is Going To Be The Social Graph That Unifies All Civilization

Rivals Seize on Troubles of Facebook

New Media, Old Media: How Blogs and Social Media Agendas Relate and Differ from Traditional Press

Crystal-Clear, Maybe Mesmerizing

10 foursquare secrets worth making ‘public’

Google TV: What Does It Mean for Advertisers?

Advertisements

Featured: TAT augmented ID [Video]


Google Escalates The Location War With Google Places – [TechCrunch]

Friends vs. Strangers: What’s Next for Foursquare? And ChatRoulette? – [TechCrunch]

Adgregate Markets’ ShopFans Brings Social Retail Storefronts To Facebook – [TechCrunch]

Nielsen: Facebook’s Ads Work Pretty Well – [Ad Age]

Measuring The Value Of Social Media Advertising – [TechCrunch]

2010 Social Media Marketing Industry Report – [Social Media Examiner]

Forrester Announces Peer Influence Analysis: An Analytical Framework to Inform Social Media Marketing Strategy – [MarketWatch]

Facebook Now Commands 41% of Social Media Traffic [STATS] – [Mashable]

The Formula for Effective Facebook Ads [REPORT] – [Mashable]

Revisit Lets You Create A Beautiful, Animated Twitter Wall – [Mashable]

Facebook May Launch Recommendation Service For Other Websites – [ReadWriteWeb]

Facebook E-Commerce App Payvment Allows Retailers To Use Coupons To Attract Fans – [TechCrunch]

Facebook Asks You To ‘Become A Fan’ Of All Your Interests – [TechCrunch]


Facebook Introduces Community Pages, Hopes To Make Them “Best Collections Of Shared Knowledge” – [TechCrunch]


6 experimental social media campaigns – [iMediaConnection]


Insert Paris Hilton, Lindsay Lohan, Tiger Woods Joke

OTHER RANDOMNESS

Barbie’s Unflattering Photos – She’s Not So Perfect After All! [Bit Rebels]


Ingenious: Free Music If You Talk About It on Facebook or Twitter [WIRED]

Steve Jobs Reiterates: “Folks who want porn can buy an Android phone” [TechCrunch]

AND…MY PERSONAL FAVORITE:

Satirical whizzes bringing Book of Mormon…

to Broadway

Consumers Follow Social Brand Referrals
http://www.emarketer.com/Article.aspx?R=1007630

Consumers Follow Social Brand Referals

National Study Reveals How Teens Are Shaping & Reshaping Their Wireless World: Study Sheds New Light On Teens’ Cell Phone Habits, Expectations & Dream Phone Wishes
http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334

Man uses briefcase GPS to draw self portrait across the whole planet
http://www.mymodernmet.com/profiles/blogs/man-uses-briefcase-gps-to-draw

Glympse Brings Real-Time Location Sharing To Facebook
http://techcrunch.com/2010/04/15/glympse-brings-real-time-location-sharing-to-facebook

KFC Puts the SPIN on the Double Down Sandwich
http://www.spinsucks.com/advertising/kfc-puts-the-spin-on-the-double-down-sandwich/

What is GEOFocus, and Why Did We Launch It?
http://www.ianschafer.com/2010/04/what-is-geofocus-and-why-did-we-launch-it.html

Hoodie Updates Your Facebook Status With Gestures
http://www.geeksugar.com/Hoodie-Updates-Your-Facebook-Status-Gestures-8110276

Yahoo Scientist Questions ROI of Kardashian’s Sponsored Tweets
http://adage.com/digiconf10/article?article_id=143301

Google Suggest Becomes More Local
http://techcrunch.com/2010/04/16/google-suggest-becomes-more-local/

My Primary Sources Of Info:
http://twittertim.es/Aerocles
http://www.emarketer.com/RecentArticles.aspx
http://mashable.com
http://techcrunch.com


Today’s Top Posts and Articles – Everything Social Media, PR, Advertising, Marketing, Branding, Twitter, Internet, Media & TV.

If you have any other articles or posts you think should be on the list – email me or @/DM me on Twitter.

Enjoy:

Beer Sales Sputter During Key Fourth of July Holiday – AdAge

‘Family Guy’ abortion episode unlikely to air on Fox – Life Feed

Deloitte network melds expertise, social affinities – Ragan Report

Could this be the end of electric power cords? – Los Angeles Times

Facebook Makes Baby Steps Towards Its Twitter-Like ‘Follow’ Feature – TechCrunch

Three words every PR pro should ban – PR Daily

Lab Watches Web Surfers to See Which Ads Work – New York Times

AOL Webisodes Put Kids in Space – AdWeek

HOW TO: Build Your Personal Brand on LinkedIn – Mashable

CNN’s iReport Vandalized Again With False Report Claiming CEO’s Death, Coke Binge – Business Insider

It Doesn’t Matter if the Client is Ready for Social Media – PR Squared

Grifters defraud artists in twist on ‘Nigerian scam – Portland Press Herald

Facebook loses sizzle for Martha Stewart – CNET

5 More Things You Do To Get Business On Twitter – TwiTip

Top 10 Tasteless Ads – Time

NPR’s Digital Makeover: Can the mainstream media learn anything from National Public Radio’s new look and business plan? – Newsweek

You Know You Have a Communication Problem When… – Little Pink Book

Q&A: Probing the Amazon-Zappos Deal – BrandWeek

Social entrepreneur finds money-making power of Crowdsourcing – Chicago Tribune

Use Your iPhone to Track your Happiness – Fast Company

105 Twitter Applications for PR Professionals – Everything PR

Is ‘kick-ass’ appropriate for a press release? – AdFreak

Yahoo Refines Image Search to Trump Google – eWeek

Bing to Power Yahoo Search? – Mashable

Tappening project takes on the truthiness of bottled-water ads – BrandWeek

19 Guerrilla Social Media Marketing Secrets – Closing Bigger

The Future of Twitter – Time

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards – PR 2.0

The 10 New Rules of PR – Jeff Bullas’s Blog

Tweetmeme accuses Retweet.com of stealing its code – TechCrunch UK

How to pitch USA Today’s bloggers – PR Daily

What Social Media Can and Can’t Do for You – Future Now

73 Ways to Become a Better Writer – Copy Blogger

LaunchSquad – Best Time To Be In PR – Silicon Vally Watcher

PayPal Case Study – Social Media Ignorance – Social Media Today

Time.com brings news to BlackBerry – CNET

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

In Keeping With Tradition – Here Are My Recommended Posts & Articles for This Week (So Far). Enjoy! And Feel Free To Suggest Others in the Comments!

The Most Interesting Man in the World: How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign (Identity PR)

Avoid Twitter Disasters (PC Mag)

The Day Facebook Changed Forever: Messages to Become Public By Default (Read Write Web)

Dear People Who Game Twitter For Followers: It’s Over (Tremendous News)

Did Habitat Use Iran Conflict to Attract Twitterers? (AdAge)

Tim Burton’s Beautiful Reboot of ‘Alice in Wonderland’ (Fast Company)

Blogging: the long and short of it (Guardian)

10 Twitter Best Practices for Brands (Mashable)

Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism (BNET)

Retweeting: ‘Followers’ look to ‘leaders’ as social networks grow (CNN)

5 tips for brand marketing on Twitter (Freshbooks)

A Shameless Defense of Journalism (New York Times)

When Does a Social Media Policy Go Too Far? Ask the Associated Press (Mashable)

The Best Kept Secret of Facebook Fan Pages (Social Media Today)

Social Media Advertising: Does It Work… or Doesn’t It? (Marketing Profs)

Is augmented reality a mobile killer app? (eConsultancy)

When Consumers Help, Ads Are Free (New York Times)

Web TV You’ll Need to Pay to See: Time Warner, Comcast Roll Out “Authentication.” Who Else Is In? (All Things Digital)

Facebook movie pinning down director, cast (CNET)

Arrested Development Movie – Examiner.com

What Bing, Twitter, and Facebook Mean for SEO (WebProNews)

Wired editor mired in controversy over parallels between book and Wikipedia (Guardian)

Dear Fast Feeders, Please Keep Your Meat Away From the Ladies (AdAge) [2 Girls 1 Sub All Over Again!]

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Since I Received So Much Positive Feedback For Posting My Favorite/Recommended Reads of the day…Here Ya Go, Another Set:

Re-Branding is More Than a Logo Change – Personal Branding Blog

PR gets short shrift – Vancouver Sun

Social Media-the new corporate website? – Kristin Maverick

The Evolution of House Cats – Scientific American

Why Your Message Fails In Social Media – The Buzz Bin

Lifestyle PR: Will McDonald’s Win the Coffee Wars with McCafe? – Pierce Mattie PR

10 News photos that took retouching too far – 10,000 Words

Bloggers, Brands & the New Publishing Paradigm – PR Mama

A “Communications Conversation” with Arik Hanson – Mengel’s Musings

Beware Social Media Marketing Myths – BusinessWeek

Is Social Media Making Corporate Websites Irrelevant? – Mashable

Secret of Googlenomics: Data-Fueled Recipe Brews Profitability – Wired

Top 10 Social Media Stories You Missed This Weekend – Mashable

Text Messaging Destroying the Thumbs of America’s Youth says New York Times

Gawker

Twitter Says No To Advertising Even As Network Expands – Official Wire

Eight New Twitter Applications to Launch at 140 | The Twitter Conference – PR Web

The Black Plague of Twitter and How To Be Vaccinated – Socially Creative

China’s Yuan: The Next Reserve Currency? – BusinessWeek

The Golden Rule of Online Marketing – Copy Blogger

Honda Owners Say Brakes Are Made Of Worthlessness – Honda Hasn’t Responded – The Consumerist

And My Top Post Of The Day Award Goes To…..(Drumroll Please)….

The Twitter Avatar Roast: 10 Types of Profile Images. – Tremendous News

So…like many of you other Twitterholics, I keep the site open throughout the day to stay apprised of the industry goingson and other important happenings. Of course, if I were to read every article that looked interesting, I’d never get any work done, so I’ve taken it upon myself to aggregate them, for myself as much as for you, dear readers, so that we may revisit the ones we missed, obviating the need to keep 53 tabs open in one browser (it was chrome, it’s my record to date, and it crashed the computer…no surprise there).

On that note…have a looksee, enjoy, and feel free to let me know if you think I’m leaving any out!

Don’t Feed The JournalistsLAF

Top 5 Reasons B2B PR Practitioners Should Embrace Social Media (Paige HoldenSocially Creative)

Bringing Balance to Blogging and TweetingAri Herzog

Twitter Waffles About Why @Replies Were Dumbed DownTechcrunch

7 Questions Some Brands Are Asking About TwitterJeremiah Owyang

HarperCollins Wants to Be Your Friend – New York Observer

The Worst Thing About PRDavid Mullen

PR Man’s Bhuna BloomerMedia Monkey Blog

The Journalist’s Guide to Twitter – Mashable

After Early Hype, Pepsi Goes Slow on Global Rollout of New Logo – Adage

As Storefronts Become Vacant, Ads Arrive – New York Times

Mobile Marketing: Is ‘App-vertising’ the Answer? – Adage

How To Be Better At Media RelationsJosh Sternberg

Advertising, Social Media SkillsEdward Boches

Cloudy day: Google, Gmail sucking wind or down; Packets lost in key cities – ZDNET

RNA world easier to make – Nature

SEO, Social Media SkillsJason Keith

10 tips for social media marketers – Ragan

Adult Attention Disorder: The ‘Splittering’ of Communications – ZDNet

Donut Hamburger introduced in Japan: The end of the universe is near.

Lot’s Of Great Articles Today…I’ve Got So Many Tabs Open & It’s Only 9:10…Man I’m Never Going To Get Them All!

When the Times Wire crackles – New York Times (Neiman Labs)

With PR on the Rise, Here’s a Refresher Course in the Basics – AdAge

Chipotle Tells Consumers: Make Your Own – ADWEEK

Google Talking to New York Times, Washington Post About…Something – All Things D

PR Isn’t Rocket Science: Shhh I’m Going To Let You In On A Secret – Communications Conversations

Selling Social Media Isn’t Hard; Implementing It Is – AdAge

Make Room for the Wide Load Ads – New York Times (Bits)

Twitter squatters creating brand confusion – Social Media Today

New Coca Cola Summer Can – Cyana Trend Land

Using Twitter for the Search – Wall Street Journal

It’s the worst hotel in the world –and proud of it – National Post

Google Dreams Come Untrue – Business Insider

Scamming Twitter Trends: This Needs To Be Fixed – Mashable

Making News Content Search & Social Media Friendly – Online Marketing Blog

6 Reasons Why Your Blog Is Your Most Important Social Media Tool – Content Marketing Today

Chrome on the boob tube as Google pitches browser to masses – Ars Techinca

Vitamins Found to Curb Exercise Benefits – New York Times

Out: PR Pros – In: Communications Pros – Flacker

The Art and Science of Blogger Relations – Updated eBook – PR 2.0

PR Pros Weigh in on Chevron’s ’60 Minutes’ Offensive – AdAge

Twitter and ABC Launch a Tweetable News Show – Mashable

As Storefronts Become Vacant, Ads Arrive – New York Times (Stephanie Clifford)

Local News Needs PR to Survive: So Stop Releasing and Start Conversing – Bulldog Reporter

Social Media Spend Moves from the Fringe

Obama and Twitter: White House Social-Networking

Amazon Kindle  – The BusinessWeek Edition

No Contest: Twitter And Facebook Can Both Play A Role In Branding

Caught redhanded – BBC, Guardian sourcing Wikipedia

Twitter Search to Become Real Search

Toxoplasma – the brain parasite that influences human culture

All You Need to Know to Twitter

Negotiating the Freelance Economy

Reinvent the Web for Advertising? Don’t Bother

Sex + Controvery = Advertising’s Most Powerful Cocktail

Intel’s Social Platform: We Want Your Ideas And Your Info

Your Turn: What Can We Do Better in Public Relations?

Cool changes coming to Twitter Search