Archive for the ‘Video’ Category

Courtesy of Encryped (sic) Memories

AKA The “I don’t care about the World Cup” Edition 🙂

Stay Tuned For My In Depth Coverage/Review of Everything I Learned at the Ad Age Creativity & Technology (CaT) Conference, by far one of the best and most valuable and interesting events I’ve ever had the privilege to attend. I rank it up there with TED and SXSW. Oh, and I’ll be looking over this new Klout “Facebird” thing and will have my thoughts for you next week. Klout is definitely going to be huge. HUGE!

Klout to Launch Facebird for Facebook

Heineken Lets Beer Drinkers Customize Their Bottles

Stickybits Rolls Out “Official” Branded Bits, Signs Up Pepsi As First Advertiser

Twitter Acquires Smallthought Systems to Integrate Analytics Tools

Reaching Teen Influencers with Social Messages

Are Typosquatters Hijacking Your Brand?

More Adults than Teens Consume Mobile Video

Mind Over Mass Media

Hispanic Moms’ Online Shopping Habits

Mobile Apps to Hit $32 Billion in Five Years

Google Launches Video Ad for TV Effort

Google Mobile Trivia Feature Activited: But, Keep Your Questions Short if You Use Speech-to-Text

Experts Predict We’ll Be Working in the Cloud by 2020 [STUDY]

City of New York Blankets Times Square with Giant QR Codes

Fashion Mag Turns to Facebook to Find New Stylists

Why Japan Matters: iPad Mania, Cloud Computing, And Social Intelligence

Online Video Viewing Shifts to Long Form Content

How Consumers Interact with Brands on Social Media

Trada brings crowdsourcing to online advertising.

Awareness of Location Based Social Networks Currently 7% Of Americans 12+

Remember Google’s ‘groundbreaking’ Super Bowl Ad – “How To Impress A French Girl” [AKA Parisian Love] as seen via search engine magic? Well, now you can create your own. Check out the demo and my own crude attempt, titled “My Day In Google Searches.”

What do you think? Gimmick? Utility? Fad? Not Even?

Not gunna write a lot today folks – Just wanted to bring two interesting things to your attention:

1. Hat Tip to Ian Schafer and his Deep Focus Cohorts for this Twitpic. It would seem like Facebook is debuting something called Facebook Presence at the f8 conference tomorrow. My question is – will this feature be limited to attendees and then abandoned? I think not. In fact – while you can read all about the planned f8 announcements on GigaOM one functionality that remains as mysterious as it would be monstrous, is Facebook’s esoteric, possibly QR Code Utilizing, Location/Check-in Functionality that would compete head on with Foursquare and Gowalla (And Twitter). I dunno – take a look at the screen shot – to me this system looks very well suited for, and thus easily adapted, to align with possible iterations of such location based features.

What do you think this means for the general user?

2. This is the funniest ad I think I’ve ever seen:

Featured: TAT augmented ID [Video]


Google Escalates The Location War With Google Places – [TechCrunch]

Friends vs. Strangers: What’s Next for Foursquare? And ChatRoulette? – [TechCrunch]

Adgregate Markets’ ShopFans Brings Social Retail Storefronts To Facebook – [TechCrunch]

Nielsen: Facebook’s Ads Work Pretty Well – [Ad Age]

Measuring The Value Of Social Media Advertising – [TechCrunch]

2010 Social Media Marketing Industry Report – [Social Media Examiner]

Forrester Announces Peer Influence Analysis: An Analytical Framework to Inform Social Media Marketing Strategy – [MarketWatch]

Facebook Now Commands 41% of Social Media Traffic [STATS] – [Mashable]

The Formula for Effective Facebook Ads [REPORT] – [Mashable]

Revisit Lets You Create A Beautiful, Animated Twitter Wall – [Mashable]

Facebook May Launch Recommendation Service For Other Websites – [ReadWriteWeb]

Facebook E-Commerce App Payvment Allows Retailers To Use Coupons To Attract Fans – [TechCrunch]

Facebook Asks You To ‘Become A Fan’ Of All Your Interests – [TechCrunch]


Facebook Introduces Community Pages, Hopes To Make Them “Best Collections Of Shared Knowledge” – [TechCrunch]


6 experimental social media campaigns – [iMediaConnection]


Insert Paris Hilton, Lindsay Lohan, Tiger Woods Joke

OTHER RANDOMNESS

Barbie’s Unflattering Photos – She’s Not So Perfect After All! [Bit Rebels]


Ingenious: Free Music If You Talk About It on Facebook or Twitter [WIRED]

Steve Jobs Reiterates: “Folks who want porn can buy an Android phone” [TechCrunch]

AND…MY PERSONAL FAVORITE:

Satirical whizzes bringing Book of Mormon…

to Broadway

So, as I’m sure you all know, Cable TV’s latest duel with the Networks is Cablevision VS ABC. Last time is was Cablevision VS Scripps (HGTV & Food Network). I honestly don’t care THAT much about the details, business, and politics, or at least, I don’t care enough to do the research that would entitle me to a valid opinion on the matter. What interests me is how both parties are using TV Spots to push their agenda and win over the American public to fight on their behalf. So I present to you both spots. And I’d love if you could let me know what you think of how each side is portrays the situation and their position and how effective each argument is in rallying the people to advocate for them.

ABC:

Cablevision:

And while we’re on the topic of opposing Broadcast Advertising methodologies, here are two takes on feminine hygiene products. Granted I’m not exactly the target audience here (and one of these doesn’t really count because it’s an SNL Sketch and not a really commercial), I figured – It’s Friday, let have some laughs!

Here’s Rephresh – Possibly one of, if not the worst commercial I’ve ever seen. Ever. In my life. God I hope they’re not a client. [These views are my own and in no way reflect my employers beliefs]. That said, the spot is hilarious as it is terrible.

And here’s the recent SNL Sketch in which Gyne Lotrimine Sponsors the Olympic Women’s Curling Event. I loved it.

While I have you here, I’m going to be doing weekly “Ask Aerocles” post on all things Advertising, Social Media, PR, Marketing, etc… So email me your questions to David@Aerocles.com. Thanks!

This is a great video. And by great, I mean there are parts of it I actually like. Sorry for my snarkiness – it’s Monday morning and this is looking like it’s going to be a crazy week. Enjoy the video:

A little while ago, I wrote about Tweeconomics. Seems I’m not the only one under the impression that social media has pervaded almost every outward facing facet of modern business. The ROI debate – “Is there?” “Isn’t there?” “Does it matter?” “Do different rules apply?” “How do we adapt our ROI paradigm?” “Is it even possible to calculate?” – has been going on for centuries. OK, maybe not CENTURIES – but it certainly feels like it’s been going on for a while, and with no end in sight. I can’t argue for the validity of this video, and I’m still not convinced of EVERYthing conveyed in it, but for the most part – I love it. What do you think?

 

First Came Chris Daughtry, Quickly Followed By Weezer, MGMT, Eric Cartman, And Now, IMO, Topping Them All (Except Maybe Cartman’s Rendition, It’s A Tough Call) The One & Only Christopher Walken. What Do They All Have In Common? They’ve All Spoofed Lady Gaga’s Hit Single “Poker Face.”

So…What is it about Lady Gaga, and this song in particular, that lends is self to such memetic mimetics? There is something undeniably unique about The Lady & Her Music. Her Style, Performance, The Catchyness of the tune…all of which make for User Generated Recreations. But it’s rare, and a privilege, when other artists or media producers spoof one’s work. Even in jest, most blatant mockery subtly suggests some degree of respect and admiration. If Family Guy or South Park ever made fun of one of my creations, I’d take it as a compliment.

Marketers & Advertisers Strive To Impart These Qualities On Their Content. To Provide A Template On Which Consumers Can Build, a Body of Material Ripe For The Creative Masses To Restructure, Remix, Reinterpret, Re-contextualize…and spread.

So what is it that she (or her team of producers and publicists) does, to lend her brand to such virality?

My Good Friend Rachel Feigenbaum, A CUNY PhD Student, Has An Interesting Thought:

When a person hears it [Her Music] you can’t help but admit that it’s catchy and fun. But when you realize what the lyrics are, what you’re singing, it’s embarrassing that you actually enjoy something that sophomoric, so to cope we make fun. [It’s a] Social Defense Mechanism. People find that humorous it’s why she’s successful. She’s crazy and out there, but its fun and funny. It’s being so ridiculous, that it’s entertaining. For Her, Tactful Talentlessness becomes true talent and she’s thus she brings  a new dimension, and with it success, to an otherwise superficial music career & by superficial I mean a lack of lyrical and musical depth.

When I asked My Friend & Colleague Jess Greco that same question, she responded:

Historically, pop culture is pop culture for a reason- it is constantly being referenced. She’s original, shes doing things that are slightly ridiculous, and thats what is getting her attention. And these are the things that often turn into the internet memes that we’re so obsessed with nowadays. And a big part of this are the the references, just like The Office and The JK wedding dance video. Why Other Artists & Producers? Maybe Because they want to be part of the phenomenon? I dont know. They want to play off someone else’s attention to get their own? But I  feel like that applies to any person, not just celebs.

Personally, I get excited when celebs reference other celebs. It compounds the impact on the consumer/viewer and makes them feel like they’re part of this inside joke.

Could it be that simple? Is this authentic originality engendering producer-to-producer parasitism? Or is this something much more a psychologically complex? Is her brand Built, from the top down, to be so well suited for spoofing and these cultural memes, arguably one of marketing’s holy grails?

Watch The Videos…& Please Let Me Know What You Think!

And MGMT at 3:15 into the clip…