Posts Tagged ‘Blogs’

Today’s Top Posts and Articles – Everything Social Media, PR, Advertising, Marketing, Branding, Twitter, Internet, Media & TV.

If you have any other articles or posts you think should be on the list – email me or @/DM me on Twitter.

Enjoy:

Beer Sales Sputter During Key Fourth of July Holiday – AdAge

‘Family Guy’ abortion episode unlikely to air on Fox – Life Feed

Deloitte network melds expertise, social affinities – Ragan Report

Could this be the end of electric power cords? – Los Angeles Times

Facebook Makes Baby Steps Towards Its Twitter-Like ‘Follow’ Feature – TechCrunch

Three words every PR pro should ban – PR Daily

Lab Watches Web Surfers to See Which Ads Work – New York Times

AOL Webisodes Put Kids in Space – AdWeek

HOW TO: Build Your Personal Brand on LinkedIn – Mashable

CNN’s iReport Vandalized Again With False Report Claiming CEO’s Death, Coke Binge – Business Insider

It Doesn’t Matter if the Client is Ready for Social Media – PR Squared

Grifters defraud artists in twist on ‘Nigerian scam – Portland Press Herald

Facebook loses sizzle for Martha Stewart – CNET

5 More Things You Do To Get Business On Twitter – TwiTip

Top 10 Tasteless Ads – Time

NPR’s Digital Makeover: Can the mainstream media learn anything from National Public Radio’s new look and business plan? – Newsweek

You Know You Have a Communication Problem When… – Little Pink Book

Q&A: Probing the Amazon-Zappos Deal – BrandWeek

Social entrepreneur finds money-making power of Crowdsourcing – Chicago Tribune

Use Your iPhone to Track your Happiness – Fast Company

105 Twitter Applications for PR Professionals – Everything PR

Is ‘kick-ass’ appropriate for a press release? – AdFreak

Yahoo Refines Image Search to Trump Google – eWeek

Bing to Power Yahoo Search? – Mashable

Tappening project takes on the truthiness of bottled-water ads – BrandWeek

19 Guerrilla Social Media Marketing Secrets – Closing Bigger

The Future of Twitter – Time

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards – PR 2.0

The 10 New Rules of PR – Jeff Bullas’s Blog

Tweetmeme accuses Retweet.com of stealing its code – TechCrunch UK

How to pitch USA Today’s bloggers – PR Daily

What Social Media Can and Can’t Do for You – Future Now

73 Ways to Become a Better Writer – Copy Blogger

LaunchSquad – Best Time To Be In PR – Silicon Vally Watcher

PayPal Case Study – Social Media Ignorance – Social Media Today

Time.com brings news to BlackBerry – CNET

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

Media, in all its forms – new, old, traditional, print, digital, social, etc. – has evolved to the point where the lines once separating production and consumption, brands and their patrons, outlets and readership, are blurred, if not altogether obliterated. Of this, there is little doubt. But it raises a vast multitude questions that plague many of us who reside in this nebulous field that is Public Relations, Advertising, Marketing, Communication, Customer Service, and Social Media.

Question #1: Under Whose Aegis (of the aforementioned disciplines) Does The Realm Of Social Media Fall?

Marketers would argue…well, Marketing, for obvious reasons. To those outside the industry, and thus unfamiliar with its nuances, this is often the first inclination. Others might try to woo you to the side of Customer Service, winning you over with tales of happy customers who have had their problems solved upon textually screaming “Help! My PC Crashed,” unknowingly calling forth a veritable army of Dell’s finest minds who scour twitter in search of such opportunities. As a Publicist & Digital Strategist, I would have posited only weeks ago, and still might, that Social Media and platforms like Twitter & Facebook, should be run, or at the very least, curated and moderated, under the auspices of the Public Relations Department or Agency. Why PR? Because Public Relations is about defining and promoting a brand through said brand’s message, values, and principals. While traditional media was a one way vehicle, social media, by definition, is an open conversation. Public Relations professionals can, and do, continue to take that message and engage consumers and mass audiences, but now on the level of the individual or micro-community, as this degree of interactivity is presently expected of, though not necessarily delivered by, most brands. The popularity of blogging and platforms like Twitter, built on an ongoing public dialogue, allow publicists and digital strategist to identify, interject, and engage those who would be interested in learning about and associating with the brand’s values and core beliefs. Facilitating this discussion, in my opinion, should fall to those who have been doing so until now…publicists.

Question #2: Who Made The New York Times (or WSJ, CNN…) King?

That is to say, we live in an era characterized by the public’s ability and desire to produce and disseminate their own content, whether via Blogging, Tweeting, Facebook, YouTube, FriendFeed…etc. So, why do brands still rely on traditional media outlets to broadcast their message, insisting that these are the more powerful channels? Obviously, most reputable organizations have, at this point, begun reaching out to bloggers and utilizing social sites. In this light, a Daily News article begs the question “Will it matter who you watch anymore?”

My answer would be a resounding NO. In fact, for people and brands alike, I’d go so far as to pose a corollary that may be even more telling of our times, “Why should I watch them, when they should be watching me!?”

I recently attended GasPedal’s Blogwell Conference in Chelsea Piers, at which I was privy to the social media insights and experiments being conducted by some of today’s most recognized national brands, including, Microsoft, GE, Coke, Nokia, and Johnson & Johnson.

GE struck me as really having taken advantage of some of these sentiments, in the creation of their GEReports website, which acts as a hybrid between blog & media outlet. The site is designed to serve as an additional voice for GE and a portal for niche audiences to find relevant, interesting information – an innovative and seemingly effective way to employ social media and capitalize on the public’s unwavering desire to be heard and have their specific interests catered to. Yes – I ended a sentence in a preposition…deal with it.

After fighting my way through the crowd, I was able to catch GE’s Communications & Social Media Specialist, Megan Parker who kindly informed me that one of the foci of the site, and the primary basis for both content and measuring success, were the comments posted by their readership…and I thought “Brilliant.”

I pondered the connection between these questions and concepts for a while, implicitly understanding a significant relationship existed between them, but unable to articulate it, even to myself. That is, until I came across a series of blog posts rallying the PR industry to step up and embrace the evolving landscape of media. Almost simultaneously, though perhaps not coincidently, I stumbled onto a twitter conversation about “People Relations.”

Ari Herzog directed me to a post by David Mullen in which he coins the term (as far as I understand it) People Relations, resultant of a discussion with Shannon Paul. The post, The “P” in PR Should Stand for “People” is an enlightening one and hits on some very interesting and very true points about today’s society.

As Mr. Mullen eloquently puts it,

Shannon Paul suggested that integrating social media into communications strategies was putting the “P” back in PR, renewing a focus on public instead of media. I agree with Shannon a bit, but wanted to up the ante.

Shouldn’t the “P” stand for People? My wife and I aren’t a public. We’re people. I’m willing to bet you’d say you’re people, too.

Yes, I know that “public” refers to groups of people, but that still feels a bit cold to me. This is more about changing our mindset, for those of us who need it. People expect more personal relationships and one-to-one conversations. People want to share their dreams and fears. People want to be heard. People want connections.”

I say, we take this one step further. These once disparate, yet intimately intertwined and overlapping, arenas of PR, Communication, Customer Service, Advertising, Marketing and Social Media, are now coalescing and ‘People Relations’ is the resulting amalgamation. A new industry is developing, borne of necessity & experimentation; Social Media agencies, in order to actualize their eponymous mission, must become People Relations agencies, and they must draw lessons from their predecessors in order to succeed.

The New York Times & CNN are no longer the kings of content and the importance of blogger relations, so recently the epitome of successful digital marketing, is now losing meaning (though not value), as everyone’s voice becomes equally valid. I don’t need to be an avid or established blogger to tweet a scathing, 140 character, early adopter’s review of some new tech gadget that can result in the same damage as a comprehansive, half page analysis David Pogue might give the same product in the New York Times a month later. As soon as I have an opinion on anything, I have a plethora of media vehicles – textual, graphical, audio/visual, even musical – at my disposal by which to express myself.

One does not need to be a veteran video journalist to capture groundbreaking events on a phone and upload it to YouTube (or snap a shot of a plane in the Hudson River and ‘twitpic’ it before major news outlets are aware of what’s (not) flying. Not to mention the ever growing mass of new media celebrities such as lifecaster, Jill Hanner, comedian/musicians Rhett & Link, and the TMI group, whose show was recently picked up by an NBC outlet, all of whom must have ventured to, at some point, ask themselves, whether implicitly or explicitly, “Why rely on Big Media to broadcast our content when we have the means to do so ourselves?”

People Relations means catering to each and every individual – it means that marketers, publicists, customer relations specialists, and advertisers must understand – The single person is no longer a small fish; individual voices rival, or have the potential to rival, even the largest, most authoritative of the old media outfits. This is why & how brands should employ twitter. Not by barraging innocent followers with an endless stream of promotions and marketing propaganda; nor should they limit themselves to mere customer service. They must learn to treat each and every individual, to the extent that it’s feasible and cost effective, as if they were the editors of the Wall Street Journal, the way tech start-ups have come to treat TechCruch’s Michael Arrington.

The sense of entitlement associated with today’s youth and adolescents will only grow with each new generation. Publishing giants will flail and fall, and eventually fail. And while the rest of us wax nostalgic, this ever-growing legion of young producers will simply proclaim “New York Times? I AM the New York Times.”

Please…Feel Free To Share Your Thoughts & Share This Article!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

In Keeping With Tradition – Here Are My Recommended Posts & Articles for This Week (So Far). Enjoy! And Feel Free To Suggest Others in the Comments!

The Most Interesting Man in the World: How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign (Identity PR)

Avoid Twitter Disasters (PC Mag)

The Day Facebook Changed Forever: Messages to Become Public By Default (Read Write Web)

Dear People Who Game Twitter For Followers: It’s Over (Tremendous News)

Did Habitat Use Iran Conflict to Attract Twitterers? (AdAge)

Tim Burton’s Beautiful Reboot of ‘Alice in Wonderland’ (Fast Company)

Blogging: the long and short of it (Guardian)

10 Twitter Best Practices for Brands (Mashable)

Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism (BNET)

Retweeting: ‘Followers’ look to ‘leaders’ as social networks grow (CNN)

5 tips for brand marketing on Twitter (Freshbooks)

A Shameless Defense of Journalism (New York Times)

When Does a Social Media Policy Go Too Far? Ask the Associated Press (Mashable)

The Best Kept Secret of Facebook Fan Pages (Social Media Today)

Social Media Advertising: Does It Work… or Doesn’t It? (Marketing Profs)

Is augmented reality a mobile killer app? (eConsultancy)

When Consumers Help, Ads Are Free (New York Times)

Web TV You’ll Need to Pay to See: Time Warner, Comcast Roll Out “Authentication.” Who Else Is In? (All Things Digital)

Facebook movie pinning down director, cast (CNET)

Arrested Development Movie – Examiner.com

What Bing, Twitter, and Facebook Mean for SEO (WebProNews)

Wired editor mired in controversy over parallels between book and Wikipedia (Guardian)

Dear Fast Feeders, Please Keep Your Meat Away From the Ladies (AdAge) [2 Girls 1 Sub All Over Again!]

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Lot’s Of Great Articles Today…I’ve Got So Many Tabs Open & It’s Only 9:10…Man I’m Never Going To Get Them All!

When the Times Wire crackles – New York Times (Neiman Labs)

With PR on the Rise, Here’s a Refresher Course in the Basics – AdAge

Chipotle Tells Consumers: Make Your Own – ADWEEK

Google Talking to New York Times, Washington Post About…Something – All Things D

PR Isn’t Rocket Science: Shhh I’m Going To Let You In On A Secret – Communications Conversations

Selling Social Media Isn’t Hard; Implementing It Is – AdAge

Make Room for the Wide Load Ads – New York Times (Bits)

Twitter squatters creating brand confusion – Social Media Today

New Coca Cola Summer Can – Cyana Trend Land

Using Twitter for the Search – Wall Street Journal

It’s the worst hotel in the world –and proud of it – National Post

Google Dreams Come Untrue – Business Insider

Scamming Twitter Trends: This Needs To Be Fixed – Mashable

Making News Content Search & Social Media Friendly – Online Marketing Blog

6 Reasons Why Your Blog Is Your Most Important Social Media Tool – Content Marketing Today

Chrome on the boob tube as Google pitches browser to masses – Ars Techinca

Vitamins Found to Curb Exercise Benefits – New York Times

Out: PR Pros – In: Communications Pros – Flacker

The Art and Science of Blogger Relations – Updated eBook – PR 2.0

PR Pros Weigh in on Chevron’s ’60 Minutes’ Offensive – AdAge

Twitter and ABC Launch a Tweetable News Show – Mashable

As Storefronts Become Vacant, Ads Arrive – New York Times (Stephanie Clifford)

Local News Needs PR to Survive: So Stop Releasing and Start Conversing – Bulldog Reporter