First off, here’s one video and two ads that I think are amazing:
Secondly, Obama Campaign Aside (Thanks Ken), I Have Some Advice For Reluctant, Hesitant, Ignorant, Brands: & The Rest Of The Universe (Marketers Take Note)
Dear Universe: Email Marketing Is DEAD. D-E-A-D DEAD. Eaten By Worms & Resorbed Into The Internet From Whence It Came. Accept It!!!!
When’s the last time you received an email from a store and that actually motivated you to get off your ass and go to the outlet or even spend money on their website. Social Media has slain the Monster of Direct Email Marketing. Not That It Doesn’t Have It’s Spammy Counterparts – Auto-DMs, Facebook Messages From Branded Fan Pages…etc.
Here’s how it’s going to work – You Exist. Online. As Long As I’m AWARE of where you exist (which is another matter altogether), rest assured, if i want to be updated on your company news, I’ll opt it by subscribing to your twitter feed, read your blog, or fan you on Facebook. And then I’ll visit you when I decide. Not the other way around. End Of Story. Disagree with me all you want, it won’t make you any righter. And if it’s not clear that this is the future you’re resisting, just give it a few months.
Brands that don’t embrace Social Media as a way to reach their goals (no, you don’t have to give up) will fail. The purpose of, and results once generated by, email marketing, can still be accomplished – Except now through this new and scary interface call the interwebs. Traditional BROADCAST Advertising still has it’s place. But Email just isn’t one of those. In My Mind, and I’m sure I’m not the only one who thinks this way – An Email from McDonald or Starbucks or The Gap (I haven’t thankfully, I’m just arbitrarily choosing widely recognized brands for argument’s sake) is equivolent to the spam I receive about Acai Berry Weight Loss, Penis Enlargement Pills, And Cheap Watches – Garbage.
And I’m being nicer than I should – I’m 24, I’ve seen successful email marketing. But try emailing a 15 year old & they’ll laugh at you. That’s not how people engage brands anymore. Truth. Statistics be damned.
On a less frustrated note, here are some awesome reads you should definitely check out:
Have A Fantastical Weekend