Posts Tagged ‘Internet’

Remember Google’s ‘groundbreaking’ Super Bowl Ad – “How To Impress A French Girl” [AKA Parisian Love] as seen via search engine magic? Well, now you can create your own. Check out the demo and my own crude attempt, titled “My Day In Google Searches.”

What do you think? Gimmick? Utility? Fad? Not Even?

I won’t go into all the ramifications of Facebook’s new social plugins and bid to dominate the interwebs. You can check out the Carrot Creative Blog for a nice little “what it means for you” recap, along with Mashable’s constant, sometimes in depth/sometimes superficial, coverage of the new tools and announcements, as well.

What I’ve noticed is that the tech battles that are currently brewing transcend industry or product. To name a few:

Facebook  vs Twitter vs Foursquare

Facebook vs Google

Google vs Apple

Google vs Microsoft & Yahoo

My question, as such, is – if you were to relegate control of you entire online behavior and identity to one of these dominant entities, which would it be? Which brand engenders trust? Functionality? Personality?

We may not have to actively make this decision in the near future, but we are passively acknowledging its growing preeminence it every time we go online. Sooner or later – and probably sooner, Facebook’s open social graph will collide head on with Google’s open ID, and I wouldn’t be surprised if Apple launched an alternative – anti-culture – subversive  – nonconformist version of the concept: One ID to rule them all. Add to that the truly independent competition – the open source Wikipedia/Firefox-ish rival.

In fact, it may – and probably will – boil down to what browser you use as your portal to the digiverse – Chrome, Safari, Firefox, or the inevitable Facebook Browser that will be the culmination of their efforts to connect the web and infuse Facebook’s presence in every online destination.

So – I ask again – if you had to turn over near-complete control of your online activities to one of these brands – insofar as they will manage you – your email, social activities, functions and features, web browsing, shopping the advertisements you receive, your financial information, etc… to provide a seamless, integrated and unified experience – Who would you trust? Who would you prefer as your Internet partner-in-crime-and-everything-else? I know I trust Google to develop functional tools, I trust Facebook exploits my personal information to create a more socially enhanced experience – even if it is at the cost of my privacy. I trust Apple do design innovative and aesthetically pleasing “things” that boast superior user experience and interface, but may lack in the features/functionality department (Can someone say MULTITASKING?)

Anyway…PLEASE weigh in here and in the comments. Thanks!

Featured: TAT augmented ID [Video]


Google Escalates The Location War With Google Places – [TechCrunch]

Friends vs. Strangers: What’s Next for Foursquare? And ChatRoulette? – [TechCrunch]

Adgregate Markets’ ShopFans Brings Social Retail Storefronts To Facebook – [TechCrunch]

Nielsen: Facebook’s Ads Work Pretty Well – [Ad Age]

Measuring The Value Of Social Media Advertising – [TechCrunch]

2010 Social Media Marketing Industry Report – [Social Media Examiner]

Forrester Announces Peer Influence Analysis: An Analytical Framework to Inform Social Media Marketing Strategy – [MarketWatch]

Facebook Now Commands 41% of Social Media Traffic [STATS] – [Mashable]

The Formula for Effective Facebook Ads [REPORT] – [Mashable]

Revisit Lets You Create A Beautiful, Animated Twitter Wall – [Mashable]

Facebook May Launch Recommendation Service For Other Websites – [ReadWriteWeb]

Facebook E-Commerce App Payvment Allows Retailers To Use Coupons To Attract Fans – [TechCrunch]

Facebook Asks You To ‘Become A Fan’ Of All Your Interests – [TechCrunch]


Facebook Introduces Community Pages, Hopes To Make Them “Best Collections Of Shared Knowledge” – [TechCrunch]


6 experimental social media campaigns – [iMediaConnection]


Insert Paris Hilton, Lindsay Lohan, Tiger Woods Joke

OTHER RANDOMNESS

Barbie’s Unflattering Photos – She’s Not So Perfect After All! [Bit Rebels]


Ingenious: Free Music If You Talk About It on Facebook or Twitter [WIRED]

Steve Jobs Reiterates: “Folks who want porn can buy an Android phone” [TechCrunch]

AND…MY PERSONAL FAVORITE:

Satirical whizzes bringing Book of Mormon…

to Broadway

Consumers Follow Social Brand Referrals
http://www.emarketer.com/Article.aspx?R=1007630

Consumers Follow Social Brand Referals

National Study Reveals How Teens Are Shaping & Reshaping Their Wireless World: Study Sheds New Light On Teens’ Cell Phone Habits, Expectations & Dream Phone Wishes
http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334

Man uses briefcase GPS to draw self portrait across the whole planet
http://www.mymodernmet.com/profiles/blogs/man-uses-briefcase-gps-to-draw

Glympse Brings Real-Time Location Sharing To Facebook
http://techcrunch.com/2010/04/15/glympse-brings-real-time-location-sharing-to-facebook

KFC Puts the SPIN on the Double Down Sandwich
http://www.spinsucks.com/advertising/kfc-puts-the-spin-on-the-double-down-sandwich/

What is GEOFocus, and Why Did We Launch It?
http://www.ianschafer.com/2010/04/what-is-geofocus-and-why-did-we-launch-it.html

Hoodie Updates Your Facebook Status With Gestures
http://www.geeksugar.com/Hoodie-Updates-Your-Facebook-Status-Gestures-8110276

Yahoo Scientist Questions ROI of Kardashian’s Sponsored Tweets
http://adage.com/digiconf10/article?article_id=143301

Google Suggest Becomes More Local
http://techcrunch.com/2010/04/16/google-suggest-becomes-more-local/

My Primary Sources Of Info:
http://twittertim.es/Aerocles
http://www.emarketer.com/RecentArticles.aspx
http://mashable.com
http://techcrunch.com


I Can’t Tell You How Excited I Am To See Google Sidewiki’s Potential Actualized. Unfortunately, As Marketers Have Done With Facebook, Twitter, YouTube, (MySpace – Remember Her?) And Every Other Facet of “The Social Web,” Sidewiki provides yet another means for those who just don’t ‘get it’ to exploit the system and barrage us with broadcast, branded, messaging.

Until now, this usurpation of online communities and the manipulation of our fundamental human desire to generate content and share information has been limited to custom-tailored (if we’re lucky) invasions of specific platforms or desperate attempts at creating their own.

Convo 1

Convo 1

Sidewiki, has, without a doubt, an enormous potential – one to utterly destroy any limitations or barriers on the “information sharing” currently allowed by the internet. We’re looking at the possible information exchange of exponential proportions. Unfortunately, I have a sneaking suspicion that this will be the tool that unlocks the whole of the internet to the pervasive, abusive tactics of irresponsible marketers.You know the type – the ones who build facebook pages that collect dust and twitter accounts that auto-follow and auto-DM promotional messaging.

I sincerely hope that Google has developed, within it’s algorithm, protection from this parasitism but I fear that these individuals, for all their irresponsibility, have one talent, namely, circumventing those protocols. Take a look at this video – What stops me from using sidewiki to just hop from site to page to blog, highlighting portions of text and promising readers further explanation, only to lead them elsewhere – a deceptive practice that seems to be aligned today’s spammy zeitgeist.

What do you think? Are you more excited for the evolution of the social web potentially facilitated by Sidewiki? Are you confident that Google has taken the necessary precautions to keep spammers from hijacking this tool  and isn’t about to provide unlimited access to anyone who wants to litter your website digital post-it notes, maliciously intended, or otherwise?

If this is web 3.0 – I’m scared.

UPDATE: 9/24/09 – Check Out These Two Other Awesome Posts On The Topic:

Google Sidewiki: Danger (By Jeff Jarvis On Buzz Machine)

Google SideWiki Extorts Google Network Participation (By Gab Goldenberg on Search Engine Journal)

Fear of Google’s Sidewiki… (By Justin & Jesse on Extreme Discovery)

Convo 2

Facebook Stunts: Only Half The Battle. The Superficial Half.

Facebook is free media, great. Brands want to be there, they want fans and followers. Good, especially considering that Half of Social Media Users Connect With Brands.

But “how” to do this is the question Publicists, Digital Strategists, Marketers, and Advertisers have been asking themselves. And while no one tactic has been perfected, there is one guideline to follow when engaging (yes, I hate that word too, but unfortunately there are times when it’s appropriate and its use, unavoidable).

Longevity. Dedication. Commitment. Whatever you want to call it. Don’t just start a conversation, don’t just jump in when you feel like it. Don’t assume that your presence on a platform will automatically attract consumers. Initiating a relationship is only the first step. Rewarding the consumers who participate in that relationship; acknowledging those ‘loyals’ – fostering and growing that relationship, turning fans and followers into brand advocates – that’s where the greatest potential lies.

Having fans or followers is a great ego boost for a brand but it only OPENS the line of communication. What you do next, how you capitalize on that following, is what will make or break your social media initiative.

Take TGI Friday’s new “Fan Woody” Campaign. They want followers, for obvious reasons. So what do they do? They give something away. I mean, who doesn’t like free shit? I know I do, to the point where I’d friend Woody even though I’m not a particularly big fan of the brand (no pun intended there).

So yes, they’ll probably reach their goal of 500,000 fans by the end of September (not such a lofty goal for a nationally recognized brand, but I guess it pays to set the bar low).

But swag is easy. It’s the cheap way of getting followers. Effective? Duh. Would I advocate it, of course, it gets the job done. But it does nothing for the brand in the long term. The big question is, how will TGI Friday’s capitalize on this new audience? I don’t know about you, but I’m quite curious to see what their next move will be.

Stunts are great, but what comes next?

IMHO, effectiveness and distinctiveness in the social realm means catering, not just to our fondness of swag, but to our desire to create and produce. What do I mean?

Step one: Build a base – as exemplified by countless brands (chick-fil-a & others) give something away – get their attention.

Step two: Give this new audience the opportunity to contribute by offering them a vehicle or outlet for user-generated content. Whereas promotions say “we appreciate you because you give us money,” soliciting user-generated content – something like “Design an appetizer to be featured on our menu & we’ll have our fans vote for the favorite submission” – would say, “We value your input and creativity and we want you to help make our brand better.”

Ultimately, this is what consumers want. A free burger every now and then is cool but that won’t do shit for establishing a relationship with your existing or potential patrons. Consumers, especially young consumers, want input and control over your brand. A scary notion, but one that brands must accommodate if they want to appeal to the newest generation of consumers.
What do you think? What comes after “The Stunt?

(Thanks to Aaron Levy for helping inspire this post)

While You’re Here, Check Out These Other Interesting Posts/Articles:

Clear and Present Danger of Social Media for Ad Agencies

How Social Media Does Hostile Takeovers: Facebook vs. Twitter

Social Media / 10 Brands Doing it Right

Twitter expands rules to allow advertising

Twitter Gives Spam Apps a Thumbs Down, Ads a “Maybe”

Top 5 Web Trends of 2009: Internet of Things

Have a Great Weekend!

Today’s Top Posts and Articles – Everything Social Media, PR, Advertising, Marketing, Branding, Twitter, Internet, Media & TV.

If you have any other articles or posts you think should be on the list – email me or @/DM me on Twitter.

Enjoy:

Beer Sales Sputter During Key Fourth of July Holiday – AdAge

‘Family Guy’ abortion episode unlikely to air on Fox – Life Feed

Deloitte network melds expertise, social affinities – Ragan Report

Could this be the end of electric power cords? – Los Angeles Times

Facebook Makes Baby Steps Towards Its Twitter-Like ‘Follow’ Feature – TechCrunch

Three words every PR pro should ban – PR Daily

Lab Watches Web Surfers to See Which Ads Work – New York Times

AOL Webisodes Put Kids in Space – AdWeek

HOW TO: Build Your Personal Brand on LinkedIn – Mashable

CNN’s iReport Vandalized Again With False Report Claiming CEO’s Death, Coke Binge – Business Insider

It Doesn’t Matter if the Client is Ready for Social Media – PR Squared

Grifters defraud artists in twist on ‘Nigerian scam – Portland Press Herald

Facebook loses sizzle for Martha Stewart – CNET

5 More Things You Do To Get Business On Twitter – TwiTip

Top 10 Tasteless Ads – Time

NPR’s Digital Makeover: Can the mainstream media learn anything from National Public Radio’s new look and business plan? – Newsweek

You Know You Have a Communication Problem When… – Little Pink Book

Q&A: Probing the Amazon-Zappos Deal – BrandWeek

Social entrepreneur finds money-making power of Crowdsourcing – Chicago Tribune

Use Your iPhone to Track your Happiness – Fast Company

105 Twitter Applications for PR Professionals – Everything PR

Is ‘kick-ass’ appropriate for a press release? – AdFreak

Yahoo Refines Image Search to Trump Google – eWeek

Bing to Power Yahoo Search? – Mashable

Tappening project takes on the truthiness of bottled-water ads – BrandWeek

19 Guerrilla Social Media Marketing Secrets – Closing Bigger

The Future of Twitter – Time

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards – PR 2.0

The 10 New Rules of PR – Jeff Bullas’s Blog

Tweetmeme accuses Retweet.com of stealing its code – TechCrunch UK

How to pitch USA Today’s bloggers – PR Daily

What Social Media Can and Can’t Do for You – Future Now

73 Ways to Become a Better Writer – Copy Blogger

LaunchSquad – Best Time To Be In PR – Silicon Vally Watcher

PayPal Case Study – Social Media Ignorance – Social Media Today

Time.com brings news to BlackBerry – CNET

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Update: July 2nd

My Problem with this video, was that it was bragging about a feature that they copied from google chrome – a privacy setting known as the incoginto window, allowing one to keep ones browsing history, temporary internet files…etc. hidden. Basically – For Porn Purposes.

Now, as reported by CNET, PC World, and All Things D – Days After My Initial Post & the Ad Age Coverage I Might Add – The Video/Ad is being pulled after complaints over the excessive vomiting…SERIOUSLY? I had to search for another file to embed with the video after the one from my earlier post, below, was disabled. Thankfully, I’ve got one back up.

Personally, I don’t know what all the hype is about. The video, Directed by the one and only Bobcat Goldthwait, is probably the funniest in microsofts entire advertising and marketing repertoire. If anything, they should be furthering the spread of the video, not hindering it’s potential viral explosion by disabling the embed code and taking it off their site.

What do you think?

Original Post

This may very well be the funniest IE8 Promo Video (There are a lot of them) To Date. Adage’s Abbey Klaassen discusses the latest bunch here, but the one below is really all you need to see. I give Microsoft some credit for attempting to revamp their corpo-anonymous image with a newfound edgy humor.

It’s too bad the feature they’re touting in this video was a Google Chrome Innovation known as the Incogninto Window…

Anyway, Just Watch & Laugh…

Please Spread The Word!

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