Posts Tagged ‘Television’

Yesterday I Wrote About The Shelf Life of Commericals & Ads…Today, It’s Celebrities.

Spencer Pratt, The Guy With The Creepy Flesh Colored Beard (Per Joel McHale & The Soup) – Is a Tool…Anyone Who’s Ever Watched More Than 3 Seconds Of His Pseudo-Acting Can Attest To His Unwarrented Arrogant, Self-Centered, Egotistical, Ignorant, Douchebagginess Behavior.

But the fact remains, we all know his name. Now he’s taken leave from The Hills to participate on “I’m A Celebrity Get Me Out Of Here”  – which he’s already left & rejoined in the show’s brief  existance.

He’s the guy we love to hate…and he claims that acting like a tool is intentional, it’s for his ‘Bad Boy Brand’ because, and I’m paraphrasing here: “Good Guys Don’t Win Oscars, Villains Do.”

So What do you think?

Ronn Torossian, CEO of 5W Public Relations, Posted This Short Video Explaining Why It Won’t Work Out For The Pratt & His Beard

I Encourage You To Follow Ronn & The 5W Team on Twitter

[Disclosure/Transparency/Disclaimer: I Work At 5W]

On The Other Side – Sasha Halima Posted The 9 Reasons You Don’t Really Hate Speidi and Spencer is an Evil Genius

So What Do you Think? Remember – My Blog is Your Blog – I Value Your Comments More Than My Own Content – Blogs Are Only Social Media If That Engagement Exists…So Please…Share Your Thought(s).

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Courtesy of eGuiders, this is just the latest in a growing serious of Videos and Websites Spoofing Apple’s Mac,  iPod, iPhone, & App Commercials…

Another you might want to take a look at is App For That.

The Apple Marketing/Advertising Campaigns were so recently beloved…They were quirky, innovative, humourous, edgy (in their direct assault of the competition), and they were fun…

My Question is…Have they gotten stale? The same way a song can be overplayed on the radio or how all the popular songs released by some artists all kinda sound the same and blend together…

IMHO this is happening to Apple’s campaign…Yes, sometimes this type of parody is really a testement to the success of the endeavor…It was, and still is, but it’s getting old. Aren’t we all getting sick of the annoyingly upbeat and bouncy music that somehow mainstreams after a serious commerical blitz (See: Yael Naim: New Soul). Aren’t we tired of Justin Long’s tireless I’m a Mac Attacks on the Poor PC Shlub?

Is it time for Apple to take a new approach? I Think So…and think that the neverending parodying of Mac/iPhone ads has evolved from “Playful Spoofing” to – “Enough Already…We Get It…Give Us Something New”

Which Begs The Question – What is the shelf life for today’s commerical advertising campaigns? How many times can we see the same commercial, whether exactly identical or simply stylisticly similar, before it loses it’s effect…before it has the opposite effect and begins to turn us off…before we begin to see through the marketing propoganda and say things like “Justin Long Doesn’t Really  Give A Shit What Computer We Buy” and “They’re Just Playing This Upbeat Music So We Associate It With Their Product.” Not That these were secrets to begin with, but after a certain amount of repetition…that’s all we see…and just like an overplayed song, even the best, most well designed and excecuted ad campaigns become sickening…

And then there are the commercials like this INCREDIBLY ANNOYING IO Digital Cable/Optimum Triple Play spot:

To Which I Ask: How Did This Ever Make It Onto TV? What Idiot Focus Group Gave The Execs At Optimum The Idea That This Would Be At All Successful? We Have a Standing Policy in Our Apartment to Mute or Change the Channel Whenever This Commerical Appears…In Fact, We’ve Even Called and Complained About It…to no avail, of course. Yet…Somehow…It’s Still Airing…Can Someone Enlighten Me PLEASE?

But Back to the topic at hand…in this age of ADDesque attention spans that have paved the way for Tivo/DVR & Platforms like Twitter…How Many Times Can A Commerical Air Before It Loses Its Potency? Do Advertisers Need To Rethink Their Strategy…? Would We Be Any Less Sick Of Apple If They’d Diversified The Style Of Their Commericals & Ads…?

Please! Let Me Know What You Think! Share Your Thoughts! My Blog is Your Blog!

Lot’s Of Great Articles Today…I’ve Got So Many Tabs Open & It’s Only 9:10…Man I’m Never Going To Get Them All!

When the Times Wire crackles – New York Times (Neiman Labs)

With PR on the Rise, Here’s a Refresher Course in the Basics – AdAge

Chipotle Tells Consumers: Make Your Own – ADWEEK

Google Talking to New York Times, Washington Post About…Something – All Things D

PR Isn’t Rocket Science: Shhh I’m Going To Let You In On A Secret – Communications Conversations

Selling Social Media Isn’t Hard; Implementing It Is – AdAge

Make Room for the Wide Load Ads – New York Times (Bits)

Twitter squatters creating brand confusion – Social Media Today

New Coca Cola Summer Can – Cyana Trend Land

Using Twitter for the Search – Wall Street Journal

It’s the worst hotel in the world –and proud of it – National Post

Google Dreams Come Untrue – Business Insider

Scamming Twitter Trends: This Needs To Be Fixed – Mashable

Making News Content Search & Social Media Friendly – Online Marketing Blog

6 Reasons Why Your Blog Is Your Most Important Social Media Tool – Content Marketing Today

Chrome on the boob tube as Google pitches browser to masses – Ars Techinca

Vitamins Found to Curb Exercise Benefits – New York Times

Out: PR Pros – In: Communications Pros – Flacker

The Art and Science of Blogger Relations – Updated eBook – PR 2.0

PR Pros Weigh in on Chevron’s ’60 Minutes’ Offensive – AdAge

Twitter and ABC Launch a Tweetable News Show – Mashable

As Storefronts Become Vacant, Ads Arrive – New York Times (Stephanie Clifford)

Local News Needs PR to Survive: So Stop Releasing and Start Conversing – Bulldog Reporter