Yesterday I Wrote About The Shelf Life of Commericals & Ads…Today, It’s Celebrities.
Spencer Pratt, The Guy With The Creepy Flesh Colored Beard (Per Joel McHale & The Soup) – Is a Tool…Anyone Who’s Ever Watched More Than 3 Seconds Of His Pseudo-Acting Can Attest To His Unwarrented Arrogant, Self-Centered, Egotistical, Ignorant, Douchebagginess Behavior.
But the fact remains, we all know his name. Now he’s taken leave from The Hills to participate on “I’m A Celebrity Get Me Out Of Here” – which he’s already left & rejoined in the show’s brief existance.
He’s the guy we love to hate…and he claims that acting like a tool is intentional, it’s for his ‘Bad Boy Brand’ because, and I’m paraphrasing here: “Good Guys Don’t Win Oscars, Villains Do.”
So What Do you Think? Remember – My Blog is Your Blog – I Value Your Comments More Than My Own Content – Blogs Are Only Social Media If That Engagement Exists…So Please…Share Your Thought(s).
Courtesy of eGuiders, this is just the latest in a growing serious of Videos and Websites Spoofing Apple’s Mac, iPod, iPhone, & App Commercials…
Another you might want to take a look at is App For That.
The Apple Marketing/Advertising Campaigns were so recently beloved…They were quirky, innovative, humourous, edgy (in their direct assault of the competition), and they were fun…
My Question is…Have they gotten stale? The same way a song can be overplayed on the radio or how all the popular songs released by some artists all kinda sound the same and blend together…
IMHO this is happening to Apple’s campaign…Yes, sometimes this type of parody is really a testement to the success of the endeavor…It was, and still is, but it’s getting old. Aren’t we all getting sick of the annoyingly upbeat and bouncy music that somehow mainstreams after a serious commerical blitz (See: Yael Naim: New Soul). Aren’t we tired of Justin Long’s tireless I’m a Mac Attacks on the Poor PC Shlub?
Is it time for Apple to take a new approach? I Think So…and think that the neverending parodying of Mac/iPhone ads has evolved from “Playful Spoofing” to – “Enough Already…We Get It…Give Us Something New”
Which Begs The Question – What is the shelf life for today’s commerical advertising campaigns? How many times can we see the same commercial, whether exactly identical or simply stylisticly similar, before it loses it’s effect…before it has the opposite effect and begins to turn us off…before we begin to see through the marketing propoganda and say things like “Justin Long Doesn’t Really Give A Shit What Computer We Buy” and “They’re Just Playing This Upbeat Music So We Associate It With Their Product.” Not That these were secrets to begin with, but after a certain amount of repetition…that’s all we see…and just like an overplayed song, even the best, most well designed and excecuted ad campaigns become sickening…
To Which I Ask: How Did This Ever Make It Onto TV? What Idiot Focus Group Gave The Execs At Optimum The Idea That This Would Be At All Successful? We Have a Standing Policy in Our Apartment to Mute or Change the Channel Whenever This Commerical Appears…In Fact, We’ve Even Called and Complained About It…to no avail, of course. Yet…Somehow…It’s Still Airing…Can Someone Enlighten Me PLEASE?
But Back to the topic at hand…in this age of ADDesque attention spans that have paved the way for Tivo/DVR & Platforms like Twitter…How Many Times Can A Commerical Air Before It Loses Its Potency? Do Advertisers Need To Rethink Their Strategy…? Would We Be Any Less Sick Of Apple If They’d Diversified The Style Of Their Commericals & Ads…?
Please! Let Me Know What You Think! Share Your Thoughts! My Blog is Your Blog!