The Susan Boyle of America’s Got Talent

You Must See This “Chicken Catcher” Kevin Skinner – He’s The Susan Boyle of America’s Got Talent – http://www.nbc.com/americas-got-talent/video/clips/kevin-skinners-performance/1131369/

And While We’re At It – Adele on Conan, Earlier This Week – Click to the end – http://www.hulu.com/watch/80027/the-tonight-show-with-conan-obrien-fri-june-26-2009

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Recommended Reading For June 24th 2009

In Keeping With Tradition – Here Are My Recommended Posts & Articles for This Week (So Far). Enjoy! And Feel Free To Suggest Others in the Comments!

The Most Interesting Man in the World: How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign (Identity PR)

Avoid Twitter Disasters (PC Mag)

The Day Facebook Changed Forever: Messages to Become Public By Default (Read Write Web)

Dear People Who Game Twitter For Followers: It’s Over (Tremendous News)

Did Habitat Use Iran Conflict to Attract Twitterers? (AdAge)

Tim Burton’s Beautiful Reboot of ‘Alice in Wonderland’ (Fast Company)

Blogging: the long and short of it (Guardian)

10 Twitter Best Practices for Brands (Mashable)

Chris Anderson, Elizabeth Hasselbeck Both Accused of Plagiarism (BNET)

Retweeting: ‘Followers’ look to ‘leaders’ as social networks grow (CNN)

5 tips for brand marketing on Twitter (Freshbooks)

A Shameless Defense of Journalism (New York Times)

When Does a Social Media Policy Go Too Far? Ask the Associated Press (Mashable)

The Best Kept Secret of Facebook Fan Pages (Social Media Today)

Social Media Advertising: Does It Work… or Doesn’t It? (Marketing Profs)

Is augmented reality a mobile killer app? (eConsultancy)

When Consumers Help, Ads Are Free (New York Times)

Web TV You’ll Need to Pay to See: Time Warner, Comcast Roll Out “Authentication.” Who Else Is In? (All Things Digital)

Facebook movie pinning down director, cast (CNET)

Arrested Development Movie – Examiner.com

What Bing, Twitter, and Facebook Mean for SEO (WebProNews)

Wired editor mired in controversy over parallels between book and Wikipedia (Guardian)

Dear Fast Feeders, Please Keep Your Meat Away From the Ladies (AdAge) [2 Girls 1 Sub All Over Again!]

Spencer Pratt: The Guy We Love To Hate – Does The Celebrity “Bad Boy” Branding Really Work?

Yesterday I Wrote About The Shelf Life of Commericals & Ads…Today, It’s Celebrities.

Spencer Pratt, The Guy With The Creepy Flesh Colored Beard (Per Joel McHale & The Soup) – Is a Tool…Anyone Who’s Ever Watched More Than 3 Seconds Of His Pseudo-Acting Can Attest To His Unwarrented Arrogant, Self-Centered, Egotistical, Ignorant, Douchebagginess Behavior.

But the fact remains, we all know his name. Now he’s taken leave from The Hills to participate on “I’m A Celebrity Get Me Out Of Here”  – which he’s already left & rejoined in the show’s brief  existance.

He’s the guy we love to hate…and he claims that acting like a tool is intentional, it’s for his ‘Bad Boy Brand’ because, and I’m paraphrasing here: “Good Guys Don’t Win Oscars, Villains Do.”

So What do you think?

Ronn Torossian, CEO of 5W Public Relations, Posted This Short Video Explaining Why It Won’t Work Out For The Pratt & His Beard

I Encourage You To Follow Ronn & The 5W Team on Twitter

[Disclosure/Transparency/Disclaimer: I Work At 5W]

On The Other Side – Sasha Halima Posted The 9 Reasons You Don’t Really Hate Speidi and Spencer is an Evil Genius

So What Do you Think? Remember – My Blog is Your Blog – I Value Your Comments More Than My Own Content – Blogs Are Only Social Media If That Engagement Exists…So Please…Share Your Thought(s).

Apple’s Advertising: From Novel & Beloved to Tired & Overplayed

Courtesy of eGuiders, this is just the latest in a growing serious of Videos and Websites Spoofing Apple’s Mac,  iPod, iPhone, & App Commercials…

Another you might want to take a look at is App For That.

The Apple Marketing/Advertising Campaigns were so recently beloved…They were quirky, innovative, humourous, edgy (in their direct assault of the competition), and they were fun…

My Question is…Have they gotten stale? The same way a song can be overplayed on the radio or how all the popular songs released by some artists all kinda sound the same and blend together…

IMHO this is happening to Apple’s campaign…Yes, sometimes this type of parody is really a testement to the success of the endeavor…It was, and still is, but it’s getting old. Aren’t we all getting sick of the annoyingly upbeat and bouncy music that somehow mainstreams after a serious commerical blitz (See: Yael Naim: New Soul). Aren’t we tired of Justin Long’s tireless I’m a Mac Attacks on the Poor PC Shlub?

Is it time for Apple to take a new approach? I Think So…and think that the neverending parodying of Mac/iPhone ads has evolved from “Playful Spoofing” to – “Enough Already…We Get It…Give Us Something New”

Which Begs The Question – What is the shelf life for today’s commerical advertising campaigns? How many times can we see the same commercial, whether exactly identical or simply stylisticly similar, before it loses it’s effect…before it has the opposite effect and begins to turn us off…before we begin to see through the marketing propoganda and say things like “Justin Long Doesn’t Really  Give A Shit What Computer We Buy” and “They’re Just Playing This Upbeat Music So We Associate It With Their Product.” Not That these were secrets to begin with, but after a certain amount of repetition…that’s all we see…and just like an overplayed song, even the best, most well designed and excecuted ad campaigns become sickening…

And then there are the commercials like this INCREDIBLY ANNOYING IO Digital Cable/Optimum Triple Play spot:

To Which I Ask: How Did This Ever Make It Onto TV? What Idiot Focus Group Gave The Execs At Optimum The Idea That This Would Be At All Successful? We Have a Standing Policy in Our Apartment to Mute or Change the Channel Whenever This Commerical Appears…In Fact, We’ve Even Called and Complained About It…to no avail, of course. Yet…Somehow…It’s Still Airing…Can Someone Enlighten Me PLEASE?

But Back to the topic at hand…in this age of ADDesque attention spans that have paved the way for Tivo/DVR & Platforms like Twitter…How Many Times Can A Commerical Air Before It Loses Its Potency? Do Advertisers Need To Rethink Their Strategy…? Would We Be Any Less Sick Of Apple If They’d Diversified The Style Of Their Commericals & Ads…?

Please! Let Me Know What You Think! Share Your Thoughts! My Blog is Your Blog!