Archive for the ‘Music’ Category

First Came Chris Daughtry, Quickly Followed By Weezer, MGMT, Eric Cartman, And Now, IMO, Topping Them All (Except Maybe Cartman’s Rendition, It’s A Tough Call) The One & Only Christopher Walken. What Do They All Have In Common? They’ve All Spoofed Lady Gaga’s Hit Single “Poker Face.”

So…What is it about Lady Gaga, and this song in particular, that lends is self to such memetic mimetics? There is something undeniably unique about The Lady & Her Music. Her Style, Performance, The Catchyness of the tune…all of which make for User Generated Recreations. But it’s rare, and a privilege, when other artists or media producers spoof one’s work. Even in jest, most blatant mockery subtly suggests some degree of respect and admiration. If Family Guy or South Park ever made fun of one of my creations, I’d take it as a compliment.

Marketers & Advertisers Strive To Impart These Qualities On Their Content. To Provide A Template On Which Consumers Can Build, a Body of Material Ripe For The Creative Masses To Restructure, Remix, Reinterpret, Re-contextualize…and spread.

So what is it that she (or her team of producers and publicists) does, to lend her brand to such virality?

My Good Friend Rachel Feigenbaum, A CUNY PhD Student, Has An Interesting Thought:

When a person hears it [Her Music] you can’t help but admit that it’s catchy and fun. But when you realize what the lyrics are, what you’re singing, it’s embarrassing that you actually enjoy something that sophomoric, so to cope we make fun. [It’s a] Social Defense Mechanism. People find that humorous it’s why she’s successful. She’s crazy and out there, but its fun and funny. It’s being so ridiculous, that it’s entertaining. For Her, Tactful Talentlessness becomes true talent and she’s thus she brings  a new dimension, and with it success, to an otherwise superficial music career & by superficial I mean a lack of lyrical and musical depth.

When I asked My Friend & Colleague Jess Greco that same question, she responded:

Historically, pop culture is pop culture for a reason- it is constantly being referenced. She’s original, shes doing things that are slightly ridiculous, and thats what is getting her attention. And these are the things that often turn into the internet memes that we’re so obsessed with nowadays. And a big part of this are the the references, just like The Office and The JK wedding dance video. Why Other Artists & Producers? Maybe Because they want to be part of the phenomenon? I dont know. They want to play off someone else’s attention to get their own? But I  feel like that applies to any person, not just celebs.

Personally, I get excited when celebs reference other celebs. It compounds the impact on the consumer/viewer and makes them feel like they’re part of this inside joke.

Could it be that simple? Is this authentic originality engendering producer-to-producer parasitism? Or is this something much more a psychologically complex? Is her brand Built, from the top down, to be so well suited for spoofing and these cultural memes, arguably one of marketing’s holy grails?

Watch The Videos…& Please Let Me Know What You Think!

And MGMT at 3:15 into the clip…

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Most Religions, Cultures, and Belief Systems have incorporated into their respective routines and rituals a daily affirmation or recitation of core philosophical truths, a practice meant to condense and convey an entire ideology into a short, easily digestible, reminder of who we are and what we believe. Religious or not (I, for the record, do not adhere to, or believe in, any organized religion), the following axioms may simultaneously serve to enlighten and appear as mere common sense. Either way, for those of us in the media business, as traffickers of information, we have an obligation to scrutinize and skepticize the data on which we stumble upon. Whether it be a CNN Article, A Blog Post, A Tweet, or ‘Latest Medical Breakthrough in Weight Loss Technology.’

We, as Human beings,  have a unique passion for information. We crave it. Our Curiosity as a species defines us. Our resulting understanding of the world and its mechanisms is the foundation upon which our modern lifestyle delicately balances. As such, we are predisposed and evolutionary motivated to seek out new and useful knowledge – But we have a responsibility to question every quanta of novel date and sensory stimulus we encounter so that we don’t act on or propagate falsehoods.

Courtesy of Buddha,

  1. When In Doubt, Trust Yourself.
  2. Do Not Believe In Something Simply Because You Have Heard It.
  3. Do Not Believe In Something Simply Because It Is Found In Your Religious Texts.
  4. Do Not Believe In Something Merely On The Authority Of Your Teachers And Elders.
  5. Do Not Believe In Traditions Because They Have Been Handed Down For Many Generations.
  6. But When You Find Something That Agrees With Reason & Is Conducive To The Good & Benefit Of One & All, Then Accept It & Live Up To It.

Alternatively, You May Better Relate To Jack Johnson‘s It’s All Understood:

I was reading a book
Or maybe it was a magazine
Suggestions on where to place faith
Suggestions on what to believe
But I read somewhere
That you’ve got to beware
You can’t believe anything you read
But the good Book is good
And that’s well understood
So don’t even question
If you know what I mean

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Dave Matthews Band – The Big Whiskey & The GrooGrux King – Funny The Way It Is

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